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Analyze how channels can impact product usage
computer science software engineering analytics data science
top 5
52 months ago
Winners will receive payment directly from Wells Fargo
Small pic wells social

We need your help extracting insights about our customers. Below is a large dataset with information on customer demographics, the size of their bank balance (1-low to 5-high), account information (type a, b, c...), and the specific channels we use to reach this customer (i, ii, iii...). This is all *real* customer data that we have masked so that we can share it with you.

Our objective is to learn which outreach methods yield the best product portfolio. In other words, what customer interactions are most related to size of portfolio and balance growth?

Five winning students will each receive $2,000 and a 3-day/2-night trip to San Francisco, CA in March 2017 to attend a Wells Fargo Analytics Summit.


Download the data and metadata

Then submit the following deliverable