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What brands do the best job of connecting with Millennials, and why?
business product development marketing strategy marketing branding & identity consumer insights
$1,000
top 10
176
submissions
DONE
62 months ago
Small pic grocery aisle

Consumer products companies always want to know who is making a positive impression and who is making a negative impression on shoppers. And, even more important than the "who" is the how and why behind those impressions. Particularly as companies try to connect with the Millennial generation, whether with products on shelf, traditional ads, online, or on social media, this information becomes critical. We’d like your help in understanding who is reaching you, the Millennials, best, and how they are doing it, and we’d also like to know who seems to be trying but failing, and what might help them succeed.

Deliverables

Think about the product