Anonymous Wireless Company
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Next Challenge: Can you propose a descaling consumable for our single serve coffee makers? |
Imagine you’ve just been hired to design the wireless carrier start-up of the future . . . what do you do? Today these types of companies sell smartphones, data plans, and wifi hotspots online and in retail stores. Looking at the next 5-10 years, how should they do business differently? How could this company get customers like you, your friends, and your family excited enough to switch from their existing carrier to this company’s service?
Please answer the following in detail:
- Write a plan that describes how this business would work. Considering the future of technology, what completely new, totally unique, or improved services and products should this wireless carrier offer? What services or products would you remove?
- What would be this company's competitive advantage – why would customers choose our company over all others?
- Now, let’s revolutionize the in-store experience. Reimagine what this wireless company could do with their brick-and-mortar stores to meet their business needs and more useful to customers. What could a wireless carrier do to make people visit their stores more regularly?
Things to Consider:
Your plan should make business sense and generate profitable results for this company. As a test, in each response, ask yourself:
- What’s the value this idea brings to the customer?
- Would customers want to pay for this?
- If offered, would this be something that would get me, my friends, my family, to switch carriers?
How we’re picking winners – Winning solutions will be disruptive (out-of-the-box ideas with things we’ve never thought of) and feasible (realistic to implement and could be profitable).
| Top 10% share $1,000 | Next 15% share $400 | Next 25% share $200 |
| $250.00 |
|
A. Courtney University of California at Davis | |
| $250.00 |
|
Matthew Gaiser Queen's University | |
| $250.00 |
|
Roger Romero Arizona State University | |
| $250.00 |
|
Nikhil Sharma University of California at Berkeley | |
| $66.70 |
|
Ethan Chlebowski North Carolina State University | |
| $66.70 |
|
Alex Pierce The Ohio State University | |
| $66.70 |
|
Ayush Ranjan University of Illinois at Urbana Champaign | |
| $66.70 |
|
Joshua Rabidue Massachusetts Institute of Technology | |
| $66.70 |
|
Brett G University of Pennsylvania | |
| $66.70 |
|
Pedro Simplicio University of Great Falls | |
| $20.00 |
|
Mateusz Swulinski New York University | |
| $20.00 |
|
Tarun Jha University of Florida | |
| $20.00 |
|
Marybeth Dinges Liberty University | |
| $20.00 |
|
Olivia Sluzar Valencia College | |
| $20.00 |
|
Morganne Wilbourne St-andrews | |
| $20.00 |
|
Mahesh Bakshi Concordia University | |
| $20.00 |
|
alex Cela University of Houston | |
| $20.00 |
|
Kohl Finley University of Akron | |
| $20.00 |
|
Josh Lyman University of Oregon | |
| $20.00 |
|
mcfaddentw Appalachian State University |
