Anonymous Company
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Next Challenge: How can we get people to change behavior when it comes to climate change? |
There’s an upscale ice cream brand that creates products from the finest high-quality, kitchen-friendly ingredients and offers a clean, simple flavors for consumers. This brand strives to be part of the consumer’s “me-time” – a time when he/she is savoring and enjoying their ice cream during that moment of solitude. One can also find these consumers indulging in high-end chocolate or fine wine.
We want to give people different ways to consume this branded ice-cream without diluting the experience or brand association consumers feel when indulging in our products.
Please complete the following:
1. Propose a new ice cream cone product that this brand could offer its consumers. Describe what the product should look like, including a description of:
a. The cone that holds the ice cream (including textures, inclusions, etc.)
b. The full ice cream cone product (cone that holds the ice cream + the ice cream, toppings, flavors, textures, ingredients