What is the next creative idea for nutritious on-the-go breakfast?
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52 months ago
Small pic breakfast

In today’s world, it can be hard to find time to sit down and eat with all the tasks and activities that pull people in a million different directions. To make up for this, many convenient breakfast foods have been created to help people get the food they need on the go. The challenge is finding a healthy, nutrient packed, yet delicious solution, that is also easily eaten on the go.


Propose an idea for a novel breakfast that can be eaten:

a) on the go

b) with little prep-work required

c) does not require a plate, fork/spoon, or knife.

In your submission, please include the following:

1) A written description of the breakfast. How, where, and when would the snack typically be eaten?

2) What ingredients would you suggest using to make it?

3) An artist’s rendering (sketch, diagram, mockup, etc.) showing how the breakfast would look individually, and how you would package it.


Please make sure your solution is differentiated from any convenient breakfast currently on the market. For example, don’t suggest a new type of breakfast cereal bar. We are looking for fresh creative ideas!

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 3 share $450 Next 3 share $150
$150.00 D University of California at Berkeley
$150.00 M