What is the next wave of yogurt innovation?
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In the last decade, a lot of innovation has happened in the yogurt market. Whether it’s different types of Greek yogurt, or special add-ins that can be poured into the yogurt, the options at the supermarket these days are definitely much more than the plain yogurt your parents ate as kids.


Propose an idea for a new type of yogurt that improves on what is currently available in the market. Please include the following:

1) A written description of your yogurt - specifically, what makes “your yogurt” better than available alternatives? Is the flavor, packaging, add-ins?

2) What ingredients would you use to create the yogurt?

3) An artists rendering (sketch, diagram, mockup, etc.) showing how the yogurt would look individually, and how you would package it.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 5 share $750 Next 5 share $250
$150.00 J Cornell University
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