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What is the right snack packaging to fit in a purse?
engineering design creativity problem solving innovation packaging food development
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86 months ago
Small pic purse

When it comes to snack foods, the packaging for the snacks is an important part of attracting certain demographics to buy the actual product. The packaging conveys a great deal to consumers before they even take a bite of the snack itself, so all the details (materials, shape, messaging, etc.) must be carefully considered to try and appeal to the product’s target customer.

At our company, we have a wide variety of snack products, but the packaging for these products doesn’t usually cater to women. We are interested in packaging solutions for snack products that would specifically appeal to our female customers.


Please submit the following:

1) Focus your solution on either pita chips, or a snack size pack of crackers

a) How would you design packaging for this product to specifically appeal to women?

b) What materials, messaging, and shape would you use in your design?

c) Explain how your solution would also be convenient for women. (ex. is it well designed to fit in a purse?)

2) Explain how your design improves upon existing packaging solutions. Why will women like your packaging more?

3) Attach an artistic rendering (sketch, rendering, etc.) of your packaging idea. Point out the features that make it unique and effective in attracting female shoppers.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
$150.00 Square pic 60 18580880 1194087844050754 5387208085309751296 n Saint Louis University
$150.00 Square pic 60 screen shot 2015 07 17 at 12.28.22 pm Tufts University
$150.00 Square pic 60 untitled Clemson University
$150.00 K University of Wisconsin
$150.00 Square pic 60 dsc 0240 University of Florida
$50.00 Square pic 60 koala dal
$50.00 J Arizona State University
$50.00 Square pic 60 care profile5 Saint Ambrose University
$50.00 Square pic 60 painting11vangogh Princeton University
$50.00 C okcu
Submission questions

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Your solution must be at least 200 characters long
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