What new offering will bring more Millennials to KFC?

Traditionally, KFC has been viewed as a family-oriented restaurant. With many family options on our menu, we’ve been very successful at attracting this group of customers. However, we are interested in discovering new offerings to help make us more appealing to Millennials.

$600
top 6
1226
submissions
DONE
22 months ago
Deliverables

Please submit the following:

1) Propose a new food offering that would specifically attract Millennials (18-29) to come eat at KFC
- Why do you think your idea would be popular with Millennials?
- How does your idea fit with the KFC brand?

Criteria:
- Your offering can be a meal, snack, dessert, or even beverage
- Your idea should not include exotic or overly expensive ingredients (ex. Saffron)

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