What new offering will bring more Millennials to KFC?
business product development marketing market research sales cooking consumer insights new product development new product
top 6
22 months ago

Traditionally, KFC has been viewed as a family-oriented restaurant. With many family options on our menu, we’ve been very successful at attracting this group of customers. However, we are interested in discovering new offerings to help make us more appealing to Millennials.

Kfc logo

Please submit the following:

1) Propose a new food offering that would specifically attract Millennials (18-29) to come eat at KFC
- Why do you think your idea would be popular with Millennials?
- How does your idea fit with the KFC brand?

- Your offering can be a meal, snack, dessert, or even beverage
- Your idea should not include exotic or overly expensive ingredients (ex. Saffron)

This challenge has received 1226 submissions
Top 3 share $450 Next 3 share $150
$150.00 Square pic download Suffolk University
$150.00 Square pic 10436208 10152403131022993 7178664690836537855 n St. Petersburg College
$150.00 Square pic securedownload Colorado Technical University
$50.00 Square pic img 20150717 112613 Univeristy of the West Indies
$50.00 Square pic screen shot 2015 05 04 at 6.28.52 pm University of South Carolina
$50.00 C University of Iowa
Write for our Blog to share your thoughts, ideas and stories with 300,000 peers