What new product can we develop by repurposing our recycled paperboard?
engineering product design packaging
$1,600
top 50%
76
submissions
DONE
16 months ago
Small pic sonocopaper

For over 100 years, Sonoco has produced a diverse range of converted products and packaging. This particular challenge is focused on developing new products and packaging using Uncoated Recycled Paperboard (URB).

URB is made from 100% recycled material and is 100% recyclable. Sonoco’s URB is used in many converted product applications such as floor liner, tissue cores, concrete forming tubes, notebook pads, and HVAC filter frames. URB can also be used in packaging as an alternative to materials such as plastic, glass, metal and other non-paper substrates.

Sonoco is seeking new markets and products for our paperboard. Our challenge is simple: In what ways can our paperboard be used that doesn’t exist today. To see exactly what we do, watch this video:

NOTE: Please focus on paperboard, not corrugated board or structures.

Deliverables

Answer the following questions in detail:

  1. What is your idea for a new converted product (non-packaging)?

    - Who is the target customer?

    - What is the target market?

    - Why would the market demand this product?

  2. What current packaging product could benefit from a switch to paperboard packaging?

    - Why would consumers care? What is the benefit to them?

    - Why would Consumer Packaged Goods companies (CPG’s) care? What is the benefit to them?

    - Why would this be a success in relation to the current packaging format?

Note: If possible, include mockup or visual to help illustrate your idea(s). For examples of our products, see the attached images.

Various Sonoco Paper Products:

Tissue Towel Corestock:

Gift Wrap & Film Foil

Specialty

Ticket Stock

Canboard

Folding Carton

Air Filters

Tube & Core

Floor Liner / Tier Sheets

Reels / Spools / Drums

Edgeboard

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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