For over 100 years, Sonoco has produced a diverse range of converted products and packaging. This particular challenge is focused on developing new products and packaging using Uncoated Recycled Paperboard (URB).
URB is made from 100% recycled material and is 100% recyclable. Sonoco’s URB is used in many converted product applications such as floor liner, tissue cores, concrete forming tubes, notebook pads, and HVAC filter frames. URB can also be used in packaging as an alternative to materials such as plastic, glass, metal and other non-paper substrates.
Sonoco is seeking new markets and products for our paperboard. Our challenge is simple: In what ways can our paperboard be used that doesn’t exist today. To see exactly what we do, watch this video:
NOTE: Please focus on paperboard, not corrugated board or structures.
Answer the following questions in detail:
- What is your idea for a new converted product (non-packaging)?
- Who is the target customer?
- What is the target market?
- Why would the market demand this product?
- What current packaging product could benefit from a switch to paperboard packaging?
- Why would consumers care? What is the benefit to them?
- Why would Consumer Packaged Goods companies (CPG’s) care? What is the benefit to them?
- Why would this be a success in relation to the current packaging format?
Note: If possible, include mockup or visual to help illustrate your idea(s). For examples of our products, see the attached images.
Various Sonoco Paper Products:
Tissue Towel Corestock:
Gift Wrap & Film Foil
Specialty
Ticket Stock
Canboard
Folding Carton
Air Filters
Tube & Core
Floor Liner / Tier Sheets
Reels / Spools / Drums
Edgeboard
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will share $1,000
will share $400
will share $200
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Sarang Modi University of Michigan | |
| $125.00 |
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Margaret Pugh Kaplan University | |
| $125.00 |
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Omar Hazem Sabagh Misr International University | |
| $125.00 |
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Calum MacGregor St-andrews | |
| $125.00 |
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Sam Alex Montclair State University | |
| $125.00 |
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Akshaya Anand University of Maryland | |
| $125.00 |
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Ansh Tayal National Institute of Technology Trichy | |
| $125.00 |
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Stuart Marsell University of Central Florida | |
| $36.40 |
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charlesmaxhertel University of Central Florida | |
| $36.40 |
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Jongmin Nam Chapman University | |
| $36.40 |
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Francis Daniel Santia Harvard University | |
| $36.40 |
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Merrily McCarthy fresnostate | |
| $36.40 |
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Raj Agarwal Indian Institute of Technology - Bombay | |
| $36.40 |
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Madeline Hollar | |
| $36.40 |
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Tarun Jha University of Florida | |
| $36.40 |
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Gideon Blah National Institute of Technology Trichy | |
| $36.40 |
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Donny Nguyen University of Central Florida | |
| $36.40 |
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Vernon Grant Youngstown State University | |
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Nelson Bladimir Fuentes University of Central Florida | |
| $10.50 |
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Justin Simmons University of Central Florida | |
| $10.50 |
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Daniel Winzer the Budapest University of Technology and Economics | |
| $10.50 |
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Zachary Woodward South Dakota State University | |
| $10.50 |
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Matthew Mejia University of Central Florida | |
| $10.50 |
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jjrosabal University of Central Florida | |
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Raja vikram Vangala University of Michigan | |
| $10.50 |
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Siranjeevi D Columbia University | |
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Meagan Bartlett Columbus State Community College | |
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Kohl Finley University of Akron | |
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Jacob Ditsler University of Central Florida | |
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Austin Diercks Santa Clara University | |
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Kiersten Wilde University of Michigan | |
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Justin Jimenez California State Polytechnic University, Pomona | |
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Sophia T McMaster University | |
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Devarshi Shah University of South Florida | |
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allan kollman San Mateo County Community College District | |
| $10.50 |
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Kent Barley University of Central Florida | |
| $10.50 |
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Sangi Rama The Ohio State University | |
| $10.50 |
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Archit Nandi University of Florida |