A beauty, household and personal care company that ships directly to consumers is seeking solutions that minimize damage to products that occurs during shipping. Examples of products that are shipped include: fine fragrance, skin care, color cosmetics, jewelry and personal care products such as shampoo, body wash and bubble bath. Products range in size and shape. These products are shipped using companies, like UPS, in cardboard boxes without cushioning included in the box.
We want to explore new packaging solutions that would reduce the amount of damage happening during transit. New packaging solutions may range from improvements to the cardboard box, replacements of the cardboard box, inserts and/or improvements to secondary packaging (the box the product sits in when on the shelf in a store) and/or any other out the box solution. Product care solutions such as shipping peanuts, air bags, etc. have been considered already and should be considered out of scope.
UPDATE: We'd love to see more images included in solutions to illustrate your ideas. Also, don't forget that packaging includes more than the exterior box it is shipped in. It includes interior boxes and fillers, as well as the bottle that contains the product in question.
What's an out of the box (literally!) solution that will reduce product damage during shipment? Strong answers will address each of the following deliverables in detail:
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