What's the perfect pretzel snack to tide you over until dinner?
$1,600
top 50%
71
submissions
DONE
7 months ago

In 1888, H.K. Anderson started in a Lancaster, Pennsylvania storefront bakery, hand-twisting German pretzels and baking them to a golden perfection. Since then, our company has grown to produce great snacks, like salty pretzel sticks, peanut butter nuggets, double baked butter balls, and honey wheat braids that everyone can love.

We want to create a new snack that fits in our line and will appeal to busy women who need a quick snack between work and dinner. This woman is professionally ambitious, and has many tasks to complete before dinner and arriving home. She needs a snack during the transition between the office and home, something that will be easy to carry and eat while completing other tasks. But this snack shouldn't leave her feeling unhealthy or ruin her appetite for dinner. it should tide her over, leaving her ready for the evening.

Multitasking woman
Deliverables

What's your idea for a craveable pretzel snack that will give working women delicious premium snacking between leaving the office and dinnertime? Specifically:

  1. Describe your snack in detail. What is it made of? How big is it? What are the flavors and textures someone will experience when they eat it?

  2. What should your snack be named?

  3. How will your snack and its name appeal to the target demographic of busy working women?

Leaderboard
This challenge has received 71 submissions
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