What's the reasoning behind the demand for alternative health care?
business health insurance health health care industry
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Small pic alternative health care

In the American health care industry, one of the most interesting trends is a growing demand for alternative medicine, such as chiropractic, massage therapy, and acupuncture. This growing practice is especially prevalent among younger generations. As a major health care provider, we feel compelled to help patients interested in alternative medicine.

Deliverables

Help us understand where Millennials see real value in alternative care. Specifically, think about the following:

  1. What would you like to see in an insurance product that is positioned more as an alternative health care product than a traditional health care product?
  2. Who would such a product appeal to, and how can we best market it to them?
  3. How should we market health care products to young adult audiences looking to purchase health insurance for the first time in their lives?
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