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What's the reasoning behind the demand for alternative health care?
business health insurance health health care industry
top 50%
56 months ago
Small pic alternative health care

In the American health care industry, one of the most interesting trends is a growing demand for alternative medicine, such as chiropractic, massage therapy, and acupuncture. This growing practice is especially prevalent among younger generations. As a major health care provider, we feel compelled to help patients interested in alternative medicine.


Help us understand where Millennials see real value in alternative care. Specifically, think about the following:

  1. What would you like to see in an insurance product that is positioned more as an alternative health care product than a traditional health care product?
  2. Who would such a product appeal to, and how can we best market it to them?
  3. How should we market health care products to young adult audiences looking to purchase hea