Next Challenge: What's your great new dairy-based, on-the-go snack?
What should we name our new line of protein-packed snacks?
food science marketing strategy creativity food science food
$1,000
top 10
233
submissions
DONE
27 months ago
Small pic granola bites3

We have created a new line of chewy, flavorful, soft granola-like, bite-sized balls with 10 grams of protein per serving. These products are made of gluten free oats, almonds, raisins, organic sprouted brown rice protein, hemp protein, chia seeds, almond butter, and natural flavors.

We have come up with three flavor combinations for this product: chamomile lavender, banana chocolate, and dark cherry rose hip.

Deliverables

  1. What would you name this line of chewy, protein-packed snacks?
  2. Explain how your product line name represents the product well, conveying the ingredients and benefits of the product to consumers.
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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