What is the best coffee or tea packaging experience from the store to home?
$1,600
top 50%
149
submissions
DONE
5 months ago
Packaging has multiple functions: it protects the product, and also needs to attractively display coffee or tea on the shelf to appeal to consumers at purchase. It should hold up to repeated use after purchase, and be easy to dispose of when the consumer has emptied it.
Deliverables
Consider the optimal coffee or tea packaging for the different stages of the product's life cycle. Do you have a packaging design for coffee and/or tea that you would proudly display on your kitchen counter? Answer these questions in detail, and include any visuals or illustrations you believe would be helpful:
- What attributes/design features would you look for in coffee or tea packaging when it is on the store shelf?
- What functions would you look for in coffee or tea packaging once it has been purchased, and is now in the “use” stage? Be specific and detailed.
- How important is the aesthetic look of the package? What aesthetics would deter you from purchasing?
- Under what circumstances would you keep this packaging after use, and how would you repurpose it?
- How would your ideal coffee or tea packaging have to look to make you want to showcase it on your kitchen counter? Consider shape, material, color, and graphics. What other branded products do you think are visually appealing enough to leave on your kitchen counter?
Leaderboard
| Top 10% share $1,000 | Next 15% share $400 | Next 25% share $200 |
| $66.70 |
|
Kirupa Shankar Krishnakumar University of Southern California | |
| $66.70 |
|
Tyler Nakaya University of California at San Diego | |
| $66.70 |
|
Francis Daniel Santia Harvard University | |
| $66.70 |
|
Mitchell Woolley Central Michigan University | |
| $66.70 |
|
Vilailuck P Assumption University | |
| $66.70 |
|
Jacob Hogenkamp Georgia Institute of Technology | |
| $66.70 |
|
Alexis Vinzons Cornell University | |
| $66.70 |
|
Robert S Cinnamon Virginia Community College System | |
| $66.70 |
|
Raj Agarwal Indian Institute of Technology - Bombay | |
| $66.70 |
|
Krishnaprasad Chaithanya | |
| $66.70 |
|
Mindi Chen Northeastern University | |
| $66.70 |
|
Marwan Ahmed German University in Cairo | |
| $66.70 |
|
Tina Fazekas Aston University | |
| $66.70 |
|
Jennifer Miller Walden University | |
| $66.70 |
|
Bryce Edwards University of Florida | |
| $17.40 |
|
Erick Luis Chong Arevalo Universidad César Vallejo, Trujillo | |
| $17.40 |
|
Daniel Gurung Delhi University | |
| $17.40 |
|
Matthew Gaiser Queen's University | |
| $17.40 |
|
Sayantan Ghosh Jadavpur University, India | |
| $17.40 |
|
Akshat Gandhi somaiya | |
| $17.40 |
|
James Rodriguez Nova Southeastern University | |
| $17.40 |
|
Benjamin Mackie University of North Carolina at Chapel Hill | |
| $17.40 |
|
Ellie Karayan Chapman University | |
| $17.40 |
|
Rob Hevia Syracuse University | |
| $17.40 |
|
Sydney Bugg University of South Carolina | |
| $17.40 |
|
Faton Nuha | |
| $17.40 |
|
Gabriella Miselevich City University of New York | |
| $17.40 |
|
Gaurav Goyal national institute of technology jamshedpur | |
| $17.40 |
|
Jennifer Peacock Auburn University of Montgomery | |
| $17.40 |
|
Courtney Mizerak The College of William & Mary | |
| $17.40 |
|
Siranjeevi D National Institute of Technology Trichy | |
| $17.40 |
|
Calista Tee De Anza College | |
| $17.40 |
|
Joseph Schey California State Polytechnic University, Pomona | |
| $17.40 |
|
Jessica Lim Greenriver | |
| $17.40 |
|
Nicholas Natale The University of Tampa | |
| $17.40 |
|
William Quigley | |
| $17.40 |
|
Sarah Sonenberg State University of New York at Buffalo | |
| $17.40 |
|
David Carpency Texas A&M University | |
| $5.40 |
|
Palak Shah | |
| $5.40 |
|
Venkatesh Modi National Institute of Technology Trichy | |
| $5.40 |
|
Nick Nieminen Cornell University | |
| $5.40 |
|
Connor Brady University of Cincinnati | |
| $5.40 |
|
Michael Pertoso Western Connecticut State University | |
| $5.40 |
|
Bryce Reback University of Central Florida | |
| $5.40 |
|
Amanda Cox North Carolina State University | |
| $5.40 |
|
Kasey Carrick Michigan State University | |
| $5.40 |
|
Aleka Dey Clemson University | |
| $5.40 |
|
Daniel Auger University of New England | |
| $5.40 |
|
Daniel Weltman University of Arizona | |
| $5.40 |
|
Ashleigh Genus Binghamton University, SUNY | |
| $5.40 |
|
Cody York Ball State University | |
| $5.40 |
|
Gauri Kapse University of California at Berkeley | |
| $5.40 |
|
Alaa Abdalla Texas A&M University | |
| $5.40 |
|
Zaki Intan Cindyagita Padjadjaran University | |
| $5.40 |
|
Jasdeep Singh Indian Institute of Technology - Ropar | |
| $5.40 |
|
Megan Walker Old Dominion University | |
| $5.40 |
|
Vincent Ma University of California at San Diego | |
| $5.40 |
|
Carlos R CETYS | |
| $5.40 |
|
Quynh Dao N. Tufts University | |
| $5.40 |
|
Connor Pearl Washington State University | |
| $5.40 |
|
Rachel Gaspar University of Southern California | |
| $5.40 |
|
Isabella Kelly University of California at San Diego | |
| $5.40 |
|
Yannan Tuo University of California at Berkeley | |
| $5.40 |
|
Livia Hess University of Minnesota | |
| $5.40 |
|
ashwin sancheti University of Akron | |
| $5.40 |
|
MANIDEEP REDDY KUSUM VIT UNIVERSITY | |
| $5.40 |
|
Lowell Weisbord | |
| $5.40 |
|
Olivia Nguyen University of California at Davis | |
| $5.40 |
|
Vihang Jumle University of Mumbai | |
| $5.40 |
|
Mag Ahmann University of North Dakota | |
| $5.40 |
|
Ellen Rathe Marist College at Poughkeepsie | |
| $5.40 |
|
Ziqi Wan University of California, Los Angeles | |
| $5.40 |
|
riyan lysander | |
| $5.40 |
|
Sriram Iyer University of Pittsburgh | |
| $5.40 |
|
Rebecca Kefer University of California, Los Angeles |
