Next Challenge: Can your new idea simplify household cleaning?
Design the most streamlined wireless carrier experience!
top 50%
31 months ago
Small pic wireless

Many companies are going for the “less is more” mentality. Esurance, for example, started selling insurance online with only a few options. Tesla provides their car owners with at home maintenance calls, sometimes before the customer knew there was a problem.

How can a wireless smartphone and device carrier embrace this trend to reinvent their business? We want to attract more individual and business customers for this company. We know that good network coverage, modern devices, and attractive prices are key, but what else would this “wireless company of the future” have to offer to make you switch? Think about ideas that are simple, fast, and convenient.


Submit a writeup including ideas on:

1. Communications– How does this future company communicate with you? What information do they send you? What don’t they send you?

2. Going in the store – When do you visit the “wireless store of the future”? What could you do online instead? What can never be done online-only?

3. New Plans - We’ve heard that some customers might prefer ‘pay-as-you-go’ data plans while others want unlimited data – which is right? What other ideas do you have?

4. New services – What new services should this company provide for individuals and businesses? Examples: home delivery, repairs, special insurance, virus software, etc.


Imagine it’s two years from now - what technologies will be available and what will be obsolete? (Don’t think about improving video tape rental stores, think about inventing Netflix)

• Getting people to switch their wireless carriers from what they have now to this company's is the goal – make your idea really exciting!

Think about older people, parents, professors, etc. - how does this idea apply? What about people in rural vs urban areas?

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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