We need to focus our initial marketing towards one specific demographic. The three that we’re considering are: college students, young mothers, and young working professionals (ages 23-30). We want you to analyze the strengths and weaknesses of each demographic, telling us why you think they would or wouldn’t pay to know more about their health. Also, tell us which communication channels (e.g. Facebook, direct mail, food stores etc.) would be best for targeting each specific demographic. Lastly, write a conclusion stating which demographic you think we should target, and use your analysis to explain your reasoning.
PDF document (1-2 pages) including the analysis and recommended communication channels for the three demographics, as well as the conclusion outlining which demographic represents the best opportunity, and why.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will receive $250
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