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FEMALE PROBLEM SOLVERS: How can we make more women interested in beer?
food science experience beer consumer insights women female
$800
top 32
229
submissions
DONE
21 months ago
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***NOTE: To be eligible for rewards, you must be female and of Legal Drinking Age in your country of residence.***

Women have played an important role in the history of beer. The first beer brewers were predominantly women. But somewhere in recent history, beer became a more masculine drink. Today, women only account for 31 percent of beer consumption. We believe that women deserve to be taken seriously as beer drinkers.

For that reason, we want your input. We're interested in your perceptions of beer and beer culture, as well as how to increase female interest in beer and how to make it a go-to choice for situations where women currently may choose a different alcoholic beverage.

Deliverables

Help us make beer a rich, enjoyable part of women's lives. Specifically, answer the following questions:

  1. Tell us about how you feel about beer. What do you think of when you think of beer, and the culture of beer? What emotions, moods, a