FEMALE SOLVERS: How can we make more women interested in beer?
food science experience beer consumer insights women female
top 32
10 months ago
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***NOTE: To be eligible for rewards, you must be female and of Legal Drinking Age in your country of residence.***

Women have played an important role in the history of beer. The first beer brewers were predominantly women. But somewhere in recent history, beer became a more masculine drink. Today, women only account for 31 percent of beer consumption. We believe that women deserve to be taken seriously as beer drinkers.

For that reason, we want your input. We're interested in your perceptions of beer and beer culture, as well as how to increase female interest in beer and how to make it a go-to choice for situations where women currently may choose a different alcoholic beverage.


Help us make beer a rich, enjoyable part of women's lives. Specifically, answer the following questions:

  1. Tell us about how you feel about beer. What do you think of when you think of beer, and the culture of beer? What emotions, moods, and vibes come to mind?
  2. What might convince you, or other women, to choose beer over other types of alcohol (wine, spirits, etc.)?  What about at brunch, dinner or when hanging out with friends?
  3. Pretend you had to drink a beer every day. What would its flavor profile and ingredients be? What would help you enjoy it?

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 32 share $800
$25.00 L State University of New York at Purchase
$25.00 T NC State
$25.00 E University of North Carolina at Chapel Hill
$25.00 Square pic 60 traeonna head  web300forcircle University of Toledo
$25.00 A Uniwersytet Rolniczy im. Hugona Kołłątaja w Krakowie
$25.00 S University of North Carolina at Chapel Hill
$25.00 Picture?width=160 Virginia Tech
$25.00 Picture?width=160 Boston University
$25.00 Square pic 60 dre markowski University of Oregon
$25.00 J University of Alabama
$25.00 Square pic 60 batten senior shoot 46 West Chester University
$25.00 Square pic 60 a36c20f4 3d4a 4449 84d3 cbb05720946a
$25.00 M no
$25.00 M Tufts University
$25.00 N York University
$25.00 Square pic 60 photo edit2 Havard University
$25.00 Picture?width=160 Florida State University
$25.00 K University of Michigan
$25.00 P N/A
$25.00 M Baruch College
$25.00 G University of Central Florida
$25.00 Square pic 60 296308 115603845295729 636689956 n Blue Ridge Community College
$25.00 Square pic 60 brock Brock University
$25.00 A
$25.00 Square pic 60 img 0818 Emerson College
$25.00 Picture?width=160 Duke University
$25.00 E George Washington University
$25.00 Square pic 60 11728901 451230645064968 8453773278461829968 o University of Sydney
$25.00 K Georgetown University
$25.00 Picture?width=160 California State University at Fullerton
$25.00 E Georgetown University
$25.00 D Penn Foster
Submission questions

Select the days of the week where you are likely to consume alcoholic beverages.


In a typical week, how many beers do you consume?


In a typical week, how many servings of malt beverages or alcopops (e.g., Smirnoff Ice, White Claw, Mike's Hard) do you consume?


In a typical week, how many liquor drinks do you consume?


In a typical week, how many servings of wine do you consume?


Where do you live? Include city, state, and country.


What is your age?


Are you female?

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