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Sample cover letter for Full Time position at Coast
I am truly passionate about the brand. What I love about Coast is that your dedicated to providing beautifully designed, high quality garment featuring the right balance of glamour and elegance ready for every occasion. Everything that Coast does has that attention to detail, from the in-house design and the fabric used to the personable customer experience, so that every shopping experience that I have acquired its truly unique touch which is why your now one of the UK’s successful occasion wear brand.
And now since becoming a standalone business after demerging from former patent Aurora you continue to strengthen your market position by investing in customer proposition, new stores and online operations.
Restructuring the business by firstly offering lower prices. Lowering prices which was trialled successful when launched before December in which price point was 20% lower. This helped to achieve single figure growth in sale and reduction in markdowns.
Also secondly restructuring the business by broadening your product appeal so that it extends beyond occasion wear so that now includes more separates and less formal dresses that could be worn when going out for dinner. This shift in different types in clothing in a bid to capture more market is an excellent approach Peoples mind Coast is focussed only in formal way but in a marketplace people are looking for versatile products.
What I love that these restructure of the business is a result of just listening to your customers. Your customers are looking for outfits that they can dress up for any occasion at affordable price. I want to work for a company that has clear visions,strong brand promises to their customers and isn’t face to tackle new challenges and I know that Coast is that company.
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