Sample cover letter for Internship position at Hewlett Packard

Dear Sir, 

I enjoyed meeting you at the Duke Career Fair and seeing you again at the Hewlett Packard presentation. As we discussed, the fast-paced, ever-changing world of technology product development and marketing is a fascinating place to work. I am convinced that I possess the creativity, quick thinking, and sharp customer focus required to succeed in this industry. I am very interested in the marketing internship opportunities at HP and would like to be considered for your closed list. 

Prior to attending Fuqua, I obtained work experience in Marketing at Eli Lilly and Company. I am very interested in applying this experience in the high tech industry. The business knowledge I am gaining through my Masters of Management Studies education, in combination with the following skills, put me in a position to contribute significantly to the marketing of Hewlett Packard’s products.

segmentation study that clarified our brand’s strategy and improved the effectiveness of marketing interventions. This resulted in an enhanced annual Return On Investment (ROI) from break-even to over $1 million.

Market Research organization, I recognized the need to quickly define optimal research methods across brands. I led a five-member Market Research Team that shared research learnings and improved our ability to recommend marketing interventions and measure their impact.