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Sample cover letter for Internship position at french connection
French Connection is a go-to destination for on trend party and eveningwear for 20–35 year old women. This event aims to expand the target reach to a wider market, aiming towards both genders and starting from a younger age range (18+). In order to do this, the event itself will specifically target students, this is because if the correct geo-demographic location is chosen to host an event and the correct marketing tool is applied, students can become an easy audience to reach in terms of social media and university campuses. Many students also have a high disposable income that becomes fully charged as soon as the student loan drops. Students are also highly reliable when it comes to word of mouth making promoting the event cheaper.
The event will be called "Glitz & Glam” by French Connection and will consist of an in store fashion photo shoot hosted by the popular camera brand OLYMPIA. The purposed target audience will have a chance to come in store and be treated to VIP treatment as they undergo a personal shopping and stylist experience. Each individual will have a chance to be dressed in some French Connection garments catered to the details and specification given to the personal shoppers. Once dressed they will then undergo a professional photo shoot that will happen on the shop floor with a professional back drop created by the creative team highlighting the French Connection and Olympic brands. The photo shoot will also contain props and staging that highlight the luxurious nature of the brand, the student within the photo will give the perception that anyone can shop luxury. Each photo will be uploaded onto French connection social media pages. Each photo will have the OLYMPIA logo on as a requirement to the sponsorship package with their brand. There will also be a Twitter hashtag called #Glitz&Glam where all photos will be uploaded and attendees can view the photos as a recollection of the event, they will also be able to view new lines, new trends and promotional material by french connection as a way for them to keep up to date with the brand, This also Allows French Connection to expand to a student based marketing stream by creating their own Twitter hashtag. As a leverage to attract students into the store, for attendees that take part in the event, they will receive a 20% off voucher, which they will be able to use within any store within a three month period. Specifically 20% because French Connection usually do a 15% student discount, but by adding a further 5%, a physical element they can walk away with and a photo they can view as a recollection to the event, this should attract student market to attend the event.
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