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As of June 2012, Macy’s had hired over 1,000 college students for its executive leadership program and internship pipeline. However, large department stores oftentimes struggle to attract the candidates who would be the best fits for their management programs. Department stores offer career advancement opportunities for fresh college grads, as well as competitive starting salaries, but many students don’t take these opportunities as seriously as other job options.
Explain two things department stores can do to attract more students who would otherwise take offers at “hotter” companies like tech giants and major consulting firms.