Flatiron Books collaborated with the MindSumo community to come up with the book: “Freshman Year of Life”, a collection of essays for recent graduates by podcasters, writers, actors, and other people a few years out of college. Flatiron Books wants to get people excited about the book and encourage pre-order sales before the pub date. We have a landing page where people can buy the book before it comes out in April and we are looking for creative ways to get this landing page url out to as many people as possible, mostly college students and recent grads.
Freshman Year of Life Landing Page
How best can we reach your demographic and disperse this link? The MindSumo and Flatiron Books marketing teams will focus on distributing the URL and will want to use your ideas!
Special Award 1: The student that submits the top solution for this challenge will be connected with an Associate Editor at Macmillan for a 15 minute informational interview.
Special Award 2: Students that participate in this challenge may receive special consideration for internship roles at Macmillan.
Special Award 3: Top tier winners will receive a copy of the book!
Answer each item separately:
1. What is your idea to drive traffic to the Freshman Year of Life Landing Page?
2. Why will your idea be effective for a college student target audience?
3. (Optional) Sketches, drawings, mock-ups, charts, videos, graphs or any other media that supports your argument
Your submission should clearly outline a means to drive the core target audience (20-25 year old soon-to-be and recent grads) to visit the landing page and by the book! Give us highly specific and unique ideas please, no generic marketing!
Bonus 1: Propose more than one idea and rationale to market the landing page
Bonus 2: If possible, execute part of your idea by sharing the URL yourself and show your results.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will share $1,000
will share $400
will share $200
| $90.90 |
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Tyler Nakaya University of California at San Diego | |
| $90.90 |
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Gloria Mao Northwestern University | |
| $90.90 |
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Francis Daniel Santia Harvard University | |
| $90.90 |
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Lauren Wachenfeld Washington University in St. Louis | |
| $90.90 |
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Pulkit Sachan Rajiv Gandhi Institute of Petroleum Technology | |
| $90.90 |
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Akshat Gandhi University of Mumbai | |
| $90.90 |
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Matthew Gaiser Queen's University | |
| $90.90 |
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Sydney Bugg University of South Carolina | |
| $90.90 |
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Dione Sun Boston University | |
| $90.90 |
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Cameron Summers University of Michigan | |
| $90.90 |
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Pearce Hogan University of Central Florida | |
| $26.70 |
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Dr. Janelle Christine Simmons Liberty University | |
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dericaturinda dericaturinda | |
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Jennifer Miller Walden University | |
| $26.70 |
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Dane Aiken University of the Sunshine Coast, Queensland | |
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Alyssa Paparella Sarah Lawrence College | |
| $26.70 |
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Ansh Tayal National Institute of Technology Trichy | |
| $26.70 |
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Rob Hevia Syracuse University | |
| $26.70 |
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Venkatesh Modi National Institute of Technology Trichy | |
| $26.70 |
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Vijay Kumar University of hyderabad | |
| $26.70 |
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Raja vikram Vangala University of Michigan | |
| $26.70 |
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Taponitya Samantaray University of Hyderabad | |
| $26.70 |
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Kiersten Wilde University of Michigan | |
| $26.70 |
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Gindrutis Zaliauskas University of Central Florida | |
| $26.70 |
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Faton Nuha | |
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Eric Qu | |
| $8.00 |
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Rachel Sweetman | |
| $8.00 |
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Ilya P University of Michigan | |
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Ashley Paskill Temple University | |
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ADITHYA ANOOP COLLEGE OF ENGINEERING TRIVANDRUM | |
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Vihang Jumle University of Mumbai | |
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Theodore Li University of Maryland | |
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Gerasim Panev Aubg | |
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Abdel Nabut Valencia College | |
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Tina Fazekas Aston University | |
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Anurag Vemula National Institute of Technology Trichy | |
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Daniel Gurung Delhi University | |
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Sami Lachgar University of North Carolina at Chapel Hill | |
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Sophia T McMaster University | |
| $8.00 |
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Praveen Venkatesan Anna University, India | |
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kartik Gupta Thapar University | |
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ganesh kumar Anna University | |
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Mark Rodel Esparagoza De La Salle University | |
| $8.00 |
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wilson.scott | |
| $8.00 |
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ANAS ELSABAGH University of Waterloo | |
| $8.00 |
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Andrea Taulman University of Central Florida | |
| $8.00 |
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Gauri Kapse University of California at Berkeley | |
| $8.00 |
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Kristen Domez University of Michigan | |
| $8.00 |
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Lovin Devassy Mississippi College | |
| $8.00 |
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Alex Pierce The Ohio State University | |
| $8.00 |
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Douglas Kersey University of Central Florida |