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How would you induce loyalty with an infrequent purchase like tires?
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12 months ago
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Think about how you traveled to school or work today. Did you drive? Ride a bike? Take a bus? Take an Uber? Unless you walked, your answer involves tires. Tires are necessary for the majority of transportation options available but most people don’t pay attention to them. 

If you have purchased tire before, do you recall the brand? If you’re like most people, you probably don’t recall or you don’t have strong feelings about your relationship with that brand. Most people think about tires only when they need a replacement set due to wear and tear or an unforeseen blowout. Either way, shopping for tires is not typically seen as a fun or positive experience. We need your help to change that!