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Michelin/ BFGoodrich
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526 followers
CHALLENGES
COMPLETE
Indian Problem Solvers: How do we establish brand awareness of our tires in India?
BFGoodrich
DONE
69 months
$1,600
top 25
COMPLETE
How would you induce loyalty with an infrequent purchase like tires?
BFGoodrich
DONE
74 months
$1,600
top 50%