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How should we customize shaving products?
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top 50%
58 months ago
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Today's consumers display a strong preference for customized products.  Advancements in manufacturing and technology, such as 3D printing, "smart" devices, and eCommerce, have expanded the possibilities for such desired customization.  As a global manufacturer of shaving products, we want to impress consumers with customized shaving products that meet their unique needs and preferences!  


We are interested in how we can take the customization of shaving products to the next level.  Specifically, please answer the following: 

  • 1.  What kind of shaving product customization would be exciting to you?  
  • 2.  What personal information would we need to know from a consumer to make your customized shaving product a reality?  (Ex: consumer location; body scan; type of hair, etc)
  • 3.  What technology would make this shaving product customization possible? 
  • 4.  Why would this customization improve your shaving experience?
  • 5. What would you name your idea for a customized shaving product?  *Please also use this name as your submission title.  

Bonus:  Provide a visual (sketches, drawings, CAD renderings, mock-ups, charts, videos, graphs, etc) to support your idea.  This is highly encouraged!

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity / Detail
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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