US Solvers: How can we help more people get excited to host Thanksgiving?
business product development food cooking creative idea generation consumer insights product innovation
$1,600
top 30
100%
entries reviewed
DONE
13 days ago
Small pic thanksgiving meal in full color 730x487

This challenge is for US solvers only. If you are not living in the United States your submission cannot be considered for a reward.

In the US, November and December are all about the holidays. Decorations go up months in advance at the big box stores, inboxes become flooded with holiday recipes, and travel plans are in full swing. Thanksgiving specifically is a holiday that most people look forward to. Friends and family across the country come together to give thanks, express gratitude for the many blessings in their lives, and of course, eat! It’s hard not to get excited about a table filled with turkey, potatoes, casseroles, pies, and more. 

Even though this is a joyous time of year meant for celebrating and being together with loved ones, there’s a lot of pressure if you’re the host! This can be a welcomed experience for some and nerve-wracking for others (especially those who aren’t so confident in the kitchen!).

We want to find out what your experience has been when it comes to hosting Thanksgiving. Have you hosted before? If so, did you enjoy taking on that role or was it scary and overwhelming? If you haven’t hosted yet - is that because you don’t want the responsibility or you simply haven’t had the chance? At Butterball we are all about Thanksgiving and that doesn’t stop with the turkey. We want your ideas on how to tackle the holiday so more people are excited to host!


Deliverables

We are interested in learning more about your experience with hosting Thanksgiving and your creative ideas for how we can make more people excited to host. Specifically, answer the following:

  1. Please answer either 1a OR 1b based on whether you have hosted Thanksgiving in the past.
    1. If you HAVE HOSTED Thanksgiving before, what do you wish could be easier or less stressful?
    2. If you HAVE NEVER HOSTED Thanksgiving, what is holding you back from hosting? Is there anything that would help this hesitation?
  2. When it comes to the prep, shopping, planning, and cooking of the Thanksgiving meal, what would make this experience more pleasant? 
    1. How can your ideas help make the day (or days leading up) more enjoyable for the host and allow them more time spent enjoying the celebration with friends and family?
    2. What is your product-related idea that would help to achieve this?  Does it focus on the prep, the shopping, the planning, the cooking,  or all of them?
  3. When it comes to the turkey itself, what are your ideas to ease the stress of cooking it?
    1. We want you to come up with a new product idea that would help you and other hosts be less intimidated by the turkey. Please describe all of the details of the product, what it offers and how it’s designed.
      1. HOW will this product give the host more of their time back so that the day can be fun for them as well?
    2. In general, what are your opinions on why the turkey is intimidating, overwhelming, etc.

CONSIDERATIONS: As a result of this challenge, we a