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What does the future of pasta sauce look like?
Challenge Type: ideation
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top 25%
5 months ago

When most people think of pasta sauce, the first thing that comes to mind is a tomato-based sauce that may have other spices and flavors incorporated into it. While this staple has been a favorite of consumers for a long time, we believe there's a lot of opportunity to come up with new and delicious pasta sauces that do not use tomatoes as the sauce base. 

We are specifically interested in sauces that use alternative veggies for the base, so please be sure to stay away from ideas for things like alfredo or pesto sauces. We are excited to see what you come up with!

  1. Propose an alternative pasta sauce that uses veggies instead of the traditional tomato base

    • What veggie(s) do you propose for the base of the sauce?
    • What other flavors/ingredients would you include?
  2. Why do you think this sauce would be popular with consumers?

  3. How would you market this sauce as a great alternative to normal tomato sauce?

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 5%
will share $1,000
Next 7.5%
will share $400
Next 12.5%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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$83.40 Francis Daniel Santia Harvard University
$83.40 Shilpi Kumari Patna University
$83.40 Kate Rushton Nottingham
$83.40 Sonali More metropolitan institute of technology and management
$83.40 Marketing Dig
$83.40 Deepesh Gupta Indian Institute of Technology - Delhi
$83.40 Coreen Musiega University of Nairobi
$83.40 Matthew Gaiser Queen's University
$83.40 Rita Yip University of Auckland
$22.30 Joshua Y. Ansong UMaT
$22.30 Sara Bernat Humboldt Universitat
$22.30 Ae Lee Polytechnic University
$22.30 Bonginkosi Mabaso
$22.30 Marisri S
$22.30 JR Ladines Technological University of the Philippines
$22.30 Avijit Majumder Manipal University
$22.30 Mohamed Ali Hosni
$22.30 Pranav Roy
$22.30 Shreyansh Sarkar Saint Xavier's College
$22.30 Jonathan Cheng Drexel University
$22.30 R Petrova
$22.30 Vinaygopal Mawandia University of Mumbai
$22.30 Thang Nguyen University of Vermont
$22.30 Anurag Rathore Devi Ahilya Vishwa Vidyalaya
$22.30 Candice Ash
$22.30 Abdullah Farman
$22.30 Jo Lee Anto Munich Technical University Germany
$6.70 Shanny K McGill University
$6.70 Marina Radovanovic Queen's University
$6.70 Norman Yam National University of Singapore
$6.70 Daniel Adeleke University of Technology
$6.70 Adepoju Peace
$6.70 Linda Langefors Royal institute of technology
$6.70 Aldio Cahyo Seno Aji Diponegoro University, Indonesia