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Can you share your ideas for alternative and upcycled ingredients?
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17 months ago
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There are more options than ever when food shopping today. The use of alternative and upcycled ingredients are two ways in which our food choices have expanded. You may be familiar with alternative ingredient foods such as items like chickpea flower, veggie pasta noodles, and things that are gluten-free. Upcycled ingredients are most commonly food byproducts that are safe to consume and that may have otherwise been thrown away, such as grains from beer making or vegetable pulp. These upcycled ingredients can then be used to make other food products like granola bars, juices, and even pizza! 

We want to understand what consumers are looking for when it comes to alternative and upcycled ingredients. We also want to offer new products made with alternative and upcycled ingredients that they will be excited about!


We are interested in understanding consumer needs and interests when it comes to alternative and upcycled ingredients. We also want to hear your ideas for new products with alternative and upcycled ingredients. 

Begin by answering the survey questions. Then answer the deliverables (below) in the open text box: 

  1. Tell us about your experience shopping for products with alternative and/or upcycled ingredients. 
    1. When shopping for food, do you currently seek out alternative or upcycled ingredients? Why or why not? (for example, is it for a specific diet? nutrition? sustainability?) 
    2. If you shop for alternative and/or upcycled ingredients, what are you looking for specifically? Where are you usually looking for these items in a food store (section or aisle)? 
    3. What types of food products made with upcycled ingredients would you be most excited to try? What types of upcycled food products would you not want to try? 
  2. Has the recent Covid-19 pandemic impacted your food choices as they relate to alternative and/or upcycled ingredients? (For example, are there foods you look for now that you didn't shop for before? Things you are willing to pay more for? Foods you avoid?) 
  3. What new product would you like to see made with either alternative or upcycled ingredients? This should be something you would not find currently in stores today.
    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$83.30 M
$83.30 N McMaster University
$83.30 H University of Virginia
$83.30 Square pic 60 11295924 10202862168675557 3637364785557442133 n Washington University in St. Louis
$83.30 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$83.30 Square pic 60 screenshot 2020 11 24 19 10 43 2
$83.30 J Penn Foster
$83.30 T
$83.30 P
$83.30 K University of Connecticut
$83.30 N
$83.30 S University of King's College
$25.00 O
$25.00 Square pic 60 img 0377  2020 03 03 14 50 08 utc Honolulu community college
$25.00 E Simon Fraser University
$25.00 J Brock university
$25.00 G
$25.00 J
$25.00 Picture?width=160 University of Notre Dame
$25.00 A University of Calgary
$25.00 R
$25.00 M
$25.00 Picture?width=160 Duke University
$25.00 Square pic 60 img 20181003 wa0001 University of Manchester
$25.00 A University of Toronto
$25.00 J Lone Star College
$25.00 E Queen's University
$25.00 Square pic 60 screen shot 2019 06 16 at 5.23.53 pm Queen's University
$7.10 M
$7.10 J University of California, Los Angeles
$7.10 B <