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Can you share your ideas for alternative and upcycled ingredients?
Challenge Type: food science
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$1,600
top 50%
111
submissions
DONE
39 months ago

There are more options than ever when food shopping today. The use of alternative and upcycled ingredients are two ways in which our food choices have expanded. You may be familiar with alternative ingredient foods such as items like chickpea flower, veggie pasta noodles, and things that are gluten-free. Upcycled ingredients are most commonly food byproducts that are safe to consume and that may have otherwise been thrown away, such as grains from beer making or vegetable pulp. These upcycled ingredients can then be used to make other food products like granola bars, juices, and even pizza! 

We want to understand what consumers are looking for when it comes to alternative and upcycled ingredients. We also want to offer new products made with alternative and upcycled ingredients that they will be excited about!

Deliverables

We are interested in understanding consumer needs and interests when it comes to alternative and upcycled ingredients. We also want to hear your ideas for new products with alternative and upcycled ingredients. 

Begin by answering the survey questions. Then answer the deliverables (below) in the open text box: 

  1. Tell us about your experience shopping for products with alternative and/or upcycled ingredients. 
    1. When shopping for food, do you currently seek out alternative or upcycled ingredients? Why or why not? (for example, is it for a specific diet? nutrition? sustainability?) 
    2. If you shop for alternative and/or upcycled ingredients, what are you looking for specifically? Where are you usually looking for these items in a food store (section or aisle)? 
    3. What types of food products made with upcycled ingredients would you be most excited to try? What types of upcycled food products would you not want to try? 
  2. Has the recent Covid-19 pandemic impacted your food choices as they relate to alternative and/or upcycled ingredients? (For example, are there foods you look for now that you didn't shop for before? Things you are willing to pay more for? Foods you avoid?) 
  3. What new product would you like to see made with either alternative or upcycled ingredients? This should be something you would not find currently in stores today.
    Submissions will be graded on the following criteria:
  • 1-10 Scale
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Submission questions


What is your age?

(Required)
under 18
18 - 22
23 - 26
27 - 30
30 - 35
36+

How do you identify your ethnicity?

(Required)
Asian
Black/African
Caucasian
Hispanic/Latinx
Native American
Pacific Islander
Other
Prefer not to answer

Do you follow any of the diets below?  Select the one that best applies to you.

(Required)
Vegan
Vegetarian
Keto
Paleo
Gluten-Free
Traditional / Do not follow a specific diet
Other

The following questions are for those who shop for / consume gluten-free foods.

What type of gluten-free products do you currently shop for?

What types of gluten-free products would you like to shop for that you do not currently see in stores today?

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Your solution must be at least 200 characters long
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