This challenge is initiated and supported/sponsored by ViiV Healthcare.

In 2014 UNAIDS adopted a goal that by 2020 90% of people living with HIV will be diagnosed. In order to achieve this goal, those at risk need to be regularly tested. Currently, not enough college students are making sure to do this.

We want to find a creative new way to encourage students to get HIV tests on a regular basis. Standard ideas like commercials and bland advertisements are not going to cut it. Unique ideas that connect with this demographic on their own terms are the way to go. How can we effectively encourage more college to get tested for HIV on an annual basis?