Next Challenge: Gen Z: What does your ideal bank look like?
Design your future digital personal assistant in 2020
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48 months ago
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Imagine in 5 years, you had a digital personal assistant that understands who you are, learns your behavior and preferences over time, and anticipates your intent or actions. Assume the personal assistant would be available across any connected device you use.

What could your personal assistant do for you? How would it be helpful and assist you in your daily life? How would you relate to it and what would you trust it to do? What type of connected devices do you see a personal assistant being valuable on? What would that connected device look like?


Answer each item separately in your proposal for a digital personal assistant in the year 2020:

1. Describe 3 brief scenarios in which you, your friends, or your family rely on your digital personal assistant.

2. What would it look like to interact with the digital personal assistant?

3. What does the digital personal assistant look like?

4. (optional) Use drawings, sketches, mock-ups, graphs or any other visuals that support your idea

Things to Consider:

Considerations for Item 1:

What would you trust your assistant to do for you?

How would an intelligent personal assistant help your friends, your parents?

Think beyond just designing the assistant for yourself

Considerations for Item 2:

Do you talk to your assistant?

Does it sense your needs?

Consider advanced interaction technologies

Is it your one uber assistant? Or does it interact with many other specialized assistants?

Considerations for Item 3:

Does your assistant live in one device?

Does it function accross multiple devices?

What does the device(s) look like?

What kind of information does it need in order to do its job well?

General Considerations:

Think of possibilities at least 5 years out (not just what’s possible today)

Focus on how a personal assistant can deliver real value and what people would be willing to pay for

Winning submissions will be determined by creativity and real value that your solution provides to end users

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 5 share $750 Next 5 share $250
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$150.00 Square pic 60 10352567 10152357396860700 3152117272678753573 n Instituto de Empresa
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Submission questions
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