Anonymous Company
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When it comes to personal care, we have a wide variety of different brands and products. Whether it's moisturizers that are popular among older consumers, or body sprays and deodorants that appeal to teenagers, we've been able to successfully sell to different segments through our product and brand differentiation.
We are specifically interested in developing new personal care products that are targeted towards athletes. Specifically, we are looking to create products that will enhance an athlete's ability to prepare for an athletic event, participate in the event itself, or recuperate afterwards.
Propose an idea for a new personal care product that would specifically help an athlete during the preparation, participation, or recuperation phase of their sport:
1. What is your product and how w