Note: “Bank” includes any financial institution where you have checking, savings,
and/or credit card accounts.

Today's bank customer's expectations are changing due to the digital interactions and life experiences they have outside of banking. Personal habits on everything from spending to location and fitness activity are trackable, which makes it easier to put a dollar amount on everything people do. As the gap between personal life and personal finances closes, customers will be able to choose what information gets disclosed and what doesn't. 

This increased control over personal data, identity, and lifestyle will let customers live stress-free during life's most defining moments, with no need to worry about whether information better kept private is being seen. But, to get there, banks need a better understanding of what you are willing to share with them and what you expect in return.