QUICK SOLVE: How can our bank make your personal data more rewarding?
business banking customer experience data personal data
$800
top 80
137
submissions
DONE
13 months ago
Small pic personal data

Note: “Bank” includes any financial institution where you have checking, savings,
and/or credit card accounts.

Today's bank customer's expectations are changing due to the digital interactions and life experiences they have outside of banking. Personal habits on everything from spending to location and fitness activity are trackable, which makes it easier to put a dollar amount on everything people do. As the gap between personal life and personal finances closes, customers will be able to choose what information gets disclosed and what doesn't. 

This increased control over personal data, identity, and lifestyle will let customers live stress-free during life's most defining moments, with no need to worry about whether information better kept private is being seen. But, to get there, banks need a better understanding of what you are willing to share with them and what you expect in return.

Deliverables

Answer these questions in the main submission window, plus the supplemental questions that follow. 

  1. What personal information, including data and personal preferences, are you willing to digitally share with you bank? Does this differ from what you're willing to share with other types of companies?
  2. What would you want in exchange for sharing the data and personal preferences you noted above? Please be specific and think beyond monetary/cash rewards.
  3. How do you typically engage with your bank or financial institutions? What interactions and moments "make or break" your relationship with them?
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Level of Detail
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Submission questions

What is your age?

(Required)

What is your gender?

(Required)

What is your primary banking or financial services institution?

(Required)

How interested would you be in your bank verifying the identity of the individual you are interacting with on entities such as eBay, Craigslist, Airbnb, or StubHub?

(Required)

How likely would you be to give your bank access to track your online retail accounts (Amazon, Walmart, Target, shopkick, etc.) so they could provide you with delivery tracking and alerts?

(Required)

How likely would you be to give your bank access to your fitness and exercise data in exchange for ‘experience’ rewards, such as discounts to eco resorts, yoga retreats, or spas?

(Required)

How likely would you be to provide personal information to your bank in exchange for their verification of unknown individuals on social networks, such as online dating or Instagram?

(Required)

How likely would you be to provide your bank with access to your social network accounts in exchange for gift suggestions, shopping deals, or GoFundMe options for friends and family?

(Required)

How likely would you be to link your credit cards to your bank in exchange for personalized recommendations so you can maximize rewards when making online purchases?

(Required)

How likely would you be to link your travel and airline accounts to your bank in exchange for streamlined reservation/travel plan changes?

(Required)

How likely would you be to link your travel and airline accounts to your bank in exchange for personalized recommendations at your travel destinations and trip planning?

(Required)

What do you wish required less time or frustration to manage? Examples: finances, healthcare, bills, social networks, etc.

(Required)

What things in your life are so fragmented or disorganized that you would like to aggregate into one view? Examples: passwords, spending, etc.

(Required)
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