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How Can a New Alcoholic Beverage Brand Create a Memorable Sampling Experience?
business digital marketing social media strategy consumer insights brand awareness beverage
$1,600
top 25%
100%
entries reviewed
DONE
29 days ago
Small pic 01 virtual reality cocktails

***NOTE: To be eligible for rewards, you must be of Legal Drinking Age in your country of residence.***

We are a new alcoholic ready-to-drink brand (drinks packed in single-use containers intended for immediate consumption). We want to create the most engaging sampling experience for our audience- Gen Z Consumers who are old enough legally to drink alcohol.

Our desire to provide unique and memorable experiences with our beverages begin with our foundation...Our consumers! Our goal is to get our alcoholic ready-to-drink canned beverages front and center with revolutionary sampling experiences where our consumers can taste our latest products.

We want to hear your ideas for the next out-of-this-world beverage sampling experience for our alcoholic beverage brand! We've seen companies like Warby Parker use AR for trying on glasses via snapchat filters before having frames sent to the house free of charge to be tried on and Pepsi blind-testing Pepsi vs. Coke in malls across America...

What's your brilliant idea for the next beverage sampling experience?

Deliverables

Please answer the following questions with your idea for an alcoholic, ready-to-drink sampling experience where consumers taste the product:

1) What is your idea for creating a fresh and memorable sampling experience for a new alcoholic beverage brand?

  •  How could this experience be made to feel convenient for tasting as well as exclusive?

2) What technologies(VR, AR, Smart Speakers, Podcasting) or Social Media channels(Tik Tok, Instagram, Discord) would you use to enhance this memorable experience?

  • How would you use these technologies/social media channels to enhance the sampling experience?

3) Provide and explain examples of brands/products that have created memorable sampling experiences:

  • What made you want to participate in this sampling experience?
  • How did this sampling experience make you feel?


    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 5%
will share $1,000
Next 7.5%
will share $400
Next 12.5%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
Leaders will be displayed here once submissions are reviewed.
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