How do you want to send gift cards from your phone?
business marketing apps campus marketing
$1,000
top 15
170
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DONE
19 months ago
Small pic bouxtie

Bouxtie is an app that makes sending and receiving digital gift cards easy. All you need to do is select a top retail brand, select a contact from your phone, and send them a gift card for whatever amount you like. You can even customize your gift with text, photos and video, and your recipient can send back a multimedia thank you also!

Check out our 15 second video or our website to learn more. Better yet: download our app and give it a try!

We think Bouxtie is a great fit for college students, and we want your feedback on how we can become the best fit for your demographic.

Deliverables

Answer each item separately to help us make Bouxtie a perfect fit for college students:

1. Explain a scenario in which you would use Bouxtie to send a gift card (Who would you send it to? For what reason? What retailer’s gift card would you send?).

2. Explain a scenario in which your parent or a friend would use Bouxtie to send a gift card to you (Would you suggest to them to use Bouxtie? How would you tell them to? Why would they send you the card? What gift card would you like to receive?).

(Featured deliverable) 3. We know that people will give gifts on birthdays, for graduations, and on holidays. What other scenarios can be celebrated with Bouxtie? How can we make gift-giving with Bouxtie an every day event?

4. Bouxtie lets users send their own personalized photo/video greetings & thank yous along with gift cards. How important is this functionality and what is the best way to leverage it?

Things to consider:

- Our goal for Bouxtie is to make it a “household name”, something everyone knows about and uses as part of their daily life. Your solution will help us learn more about the ways it could become a part of yours!

- We highly suggest that you download Bouxtie and try using the app before submitting your solution

- Winning submisisons will be detailed and give insight into how Bouxtie can become a fit with your lifestyle

- Bouxtie is currently only on iOS but will be available on Android on April 15th

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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