Bouxtie is an app that makes sending and receiving digital gift cards easy. All you need to do is select a top retail brand, select a contact from your phone, and send them a gift card for whatever amount you like. You can even customize your gift with text, photos and video, and your recipient can send back a multimedia thank you also!
We think Bouxtie is a great fit for college students, and we want your feedback on how we can become the best fit for your demographic.
Answer each item separately to help us make Bouxtie a perfect fit for college students:
1. Explain a scenario in which you would use Bouxtie to send a gift card (Who would you send it to? For what reason? What retailer’s gift card would you send?).
2. Explain a scenario in which your parent or a friend would use Bouxtie to send a gift card to you (Would you suggest to them to use Bouxtie? How would you tell them to? Why would they send you the card? What gift card would you like to receive?).
(Featured deliverable) 3. We know that people will give gifts on birthdays, for graduations, and on holidays. What other scenarios can be celebrated with Bouxtie? How can we make gift-giving with Bouxtie an every day event?
4. Bouxtie lets users send their own personalized photo/video greetings & thank yous along with gift cards. How important is this functionality and what is the best way to leverage it?
Things to consider:
- Our goal for Bouxtie is to make it a “household name”, something everyone knows about and uses as part of their daily life. Your solution will help us learn more about the ways it could become a part of yours!
- We highly suggest that you download Bouxtie and try using the app before submitting your solution
- Winning submisisons will be detailed and give insight into how Bouxtie can become a fit with your lifestyle
- Bouxtie is currently only on iOS but will be available on Android on April 15th
|Top 5 share 7500||Next 10 share 2500|
|1500||Ashleigh Genus Binghamton University, SUNY|
|1500||Catherine Resoco Indiana University-Purdue University Indianapolis|
|1500||Parker Tanner Radford University|
|1500||Matthew Gaiser Queen's University|
|1500||Lisa Buccafus University of Colorado|
|250||Ankit Agrawal Indian Institute of Technology - Bombay|
|250||J B Williams College|
|250||Brian Loh University of Illinois|
|250||Renae Haygood Lone Star College|
|250||Roshan Adhikari Webster University|
|250||Peter Daines Georgetown University|
|250||Liam ODonnell University of Massachusetts|
|250||Devin Gustus Pasco-Hernando State College|
|250||Mindy Zhang Loyola University Chicago|
|250||Brittan Petty University of Central Florida|