Blue Cross and Blue Shield of Kansas City
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Next Challenge: What health benefits do you expect from dry dog food? |
Young and healthy individuals rarely think about their health insurance. Because of this fact our customers seldomly engage in behaviors that are common to other “consumer products” – online ratings, reviews, and referrals.
We’d like your help in exploring ways to change this behavior so that our happy customers naturally feel inclined to refer friends. This seems especially important among Millennials, who greatly value word of mouth references.
How would you design a referral program that incentivizes Millennials to share their health insurance provider with friends?
A) When would it make sense to refer another person?
B) What incentives would you use to encourage more referrals?
C) How would you convert the individuals who were referred to new customers?
D) What resources or products would you need to bring this program to life?
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
| Top 5 share $750 | Next 5 share $250 |
| $150.00 |
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Johanna Doreson Loyola University Chicago | |
| $150.00 |
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Greg de Tournemire Binghamton University, SUNY | |
| $150.00 |
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Elizabeth H Liberty University | |
| $150.00 |
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Sam Baker University of North Carolina at Wilmington | |
| $150.00 |
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Christina Bricketto University of Central Florida | |
| $50.00 |
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Meagan Rodriguez Mount Holyoke College | |
| $50.00 |
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Mackenzie Stogsdill Indiana University | |
| $50.00 |
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Kaitlyn Melo California Polytechnic State University | |
| $50.00 |
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Joseph Ham Chapman University | |
| $50.00 |
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Mandeep Patel University of Texas at Austin |
