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Boost referral behavior among our happy customers
business marketing strategy marketing social media customer experience communications
$1,000
top 10
74
submissions
DONE
50 months ago
Small pic friends

Young and healthy individuals rarely think about their health insurance. Because of this fact our customers seldomly engage in behaviors that are common to other “consumer products” – online ratings, reviews, and referrals.

We’d like your help in exploring ways to change this behavior so that our happy customers naturally feel inclined to refer friends. This seems especially important among Millennials, who greatly value word of mouth references.

Deliverables

How would you design a referral program that incentivizes Millennials to share their health insurance provider with friends?

A) When would it make sense to refer another person?

B) What incentives would you use to encourage more referrals?