Female solvers: How would you improve the bra experience?
humanities & arts design detail oriented fashion fashion design apparel
top 50%
15 months ago
Small pic hanes bra

Only female solvers are eligible for rewards on this challenge.

At Hanes, we make a wide range of bra options so each woman can find the right type for her. When she shops Hanes, she can choose wirefree or underwire, plus a number of combinations of lining, hook location, strap type, and color. 

We're proud of our bra options, but we know there's still room to improve. The most common issues women have with their bras are underwire discomfort, straps that fall down, and straps that do not stay adjusted as the day progresses. We want your help fixing these issues and making the better bra.


Tell us how you would fix the bra underwire and strap issues many women face. Specifically, answer the following:

  1. How would you change underwire bras to reduce the discomfort so many women report? Explain your changes in detail and include any visuals that help illustrate your idea. We are not looking for ideas that remove the underwire entirely.
  2. How would you change bras to fix the issues many women have with straps? Explain your changes in detail and include any visuals that will illustrate your idea.

NOTE: If you upload your submissions as a PDF, Powerpoint, or Word attachment, please paste any text in that attachment in the main submission window as well.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
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