Only female solvers are eligible for rewards on this challenge.
At Hanes, we make a wide range of bra options so each woman can find the right type for her. When she shops Hanes, she can choose wirefree or underwire, plus a number of combinations of lining, hook location, strap type, and color.
We're proud of our bra options, but we know there's still room to improve. The most common issues women have with their bras are underwire discomfort, straps that fall down, and straps that do not stay adjusted as the day progresses. We want your help fixing these issues and making the better bra.
Tell us how you would fix the bra underwire and strap issues many women face. Specifically, answer the following:
- How would you change underwire bras to reduce the discomfort so many women report? Explain your changes in detail and include any visuals that help illustrate your idea. We are not looking for ideas that remove the underwire entirely.
- How would you change bras to fix the issues many women have with straps? Explain your changes in detail and include any visuals that will illustrate your idea.
NOTE: If you upload your submissions as a PDF, Powerpoint, or Word attachment, please paste any text in that attachment in the main submission window as well.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will share $1,000
will share $400
will share $200
| $66.70 |
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Sarah Anglade University of Central Florida | |
| $66.70 |
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Mei W James Madison University | |
| $66.70 |
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Chelsea Kile Penn Foster | |
| $66.70 |
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Katie Deering Texas woman's university | |
| $66.70 |
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Simin S University of Georgia | |
| $66.70 |
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Rachel Boorsma McMaster University | |
| $66.70 |
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Samantha Thompson Brock University | |
| $66.70 |
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Gael Shama Minnesota State University Moorhead | |
| $66.70 |
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Jessica Cole New York University | |
| $66.70 |
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Hunter Lee North Carolina State University | |
| $66.70 |
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Meica Hatters National University | |
| $66.70 |
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Echo Sulin University of British Columbia | |
| $66.70 |
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Jessica P. Miami Dade College | |
| $66.70 |
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Sophie Zhao McGill University | |
| $66.70 |
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Rachel Sweetman | |
| $19.00 |
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Allison McLaughlin University of Central Florida | |
| $19.00 |
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Hannah Whitfield Penn Foster | |
| $19.00 |
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Victoria Batten West Chester University | |
| $19.00 |
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Genessy Jaramillo University of Central Florida | |
| $19.00 |
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Aurora Lewark University of Central Florida | |
| $19.00 |
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Laura Antoine University of Central Florida | |
| $19.00 |
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Allyson Shilling University of Central Florida | |
| $19.00 |
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Anneka Hendricks Wang | |
| $19.00 |
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Dr. Janelle Christine Simmons Liberty University | |
| $19.00 |
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Allison Williams McMaster University | |
| $19.00 |
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Kierica Brown Post University | |
| $19.00 |
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Tabitha Sherman University of Central Florida | |
| $19.00 |
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Emily Chan San Jose State University | |
| $19.00 |
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Deeksha Anand Cornell University | |
| $19.00 |
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Andrea Markowski University of Oregon | |
| $19.00 |
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Jennifer Miller Walden University | |
| $19.00 |