How should we engage young physicians to be our brand ambassadors?
business digital marketing marketing strategy social networking community outreach product marketing medical devices social entrepreneurship community organizing idea generation branding & identity
$1,600
top 50%
78
submissions
DONE
4 months ago
Small pic screenshot  39

Our company is a market leader for OB/GYN ultrasound products.  Our full-line of ultrasounds are used in private practices as well as in hospitals by physicians of all ages.  However, many of these physicians are mature and not as digitally-engaged with today's evolving medical environment.   We would like to expand the use and engagement of our OB/GYN ultrasound products among young, up and coming, digitally-focused doctors, but we do not currently have a great way to connect with this group.  As a solution, we want to attract young physicians to be our brand ambassadors and act as promoters/spokesmen for our OB/GYN ultrasound products. 


Deliverables

We are interested in recruiting young physicians to be our brand ambassadors for our OB/GYN ultrasound products.  Specifically, answer the following: 

  1. What would a program structure look like using digital tools and technologies (such as online clubs, social media channels, etc.) to engage and connect with this younger group of physicians?  *Please see Top Submission section below 
  2. How can we inspire young physicians to be successful brand ambassadors for our ultrasound products?  Why do you think your ideas would work with this audience?
  3. How could we help develop a strong sense of community among the young physicians who sign up to become our brand ambassadors? 

Top Submissions will do the following: 

  • Deliverable 1 - Lay out the specific steps we should take to build out a brand ambassador program.
  • Deliverable 1 - If you describe a channel, tool, or technology, be specific about how you would optimize it for our purpose.  For example, if you recommend using Twitter to recruit ambassadors, how should we use it?  What kinds of Tweets would be most effective?  We encourage detail and specificity! 
  • We are particularly interested in ideas that involve digital/online solutions. 
  • Avoid ideas that involve financial compensation for brand ambassadors.  
  • Acknowledge that these physician brand ambassadors will already know how to utilize the ultrasound equipment. 

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
  • Actionable
Leaderboard
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$125.00 B Louisiana State University
$125.00 J Washington State University
$125.00 Square pic 60 gate photo Government college of engineering ,Trivandrum,Kerala,India
$125.00 Square pic 60 12308493 10201029305732303 1442379250838636915 n Christ University
$125.00 N N/A
$125.00 Picture?width=160 Memorial University of Newfoundland
$125.00 M Humber College
$125.00 Square pic 60 linkedin1 McGill University
$33.30 Picture?width=160 Indian Institute of Technology Kharagpur
$33.30 G
$33.30 R Management Development Institute Gurgaon
$33.30 W IBA
$33.30 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$33.30 Square pic 60 brock Brock University
$33.30 Square pic 60 img 7404 Anna university ,Chennai
$33.30 A George Mason University
$33.30 Square pic 60 dsc06977 Anna University
$33.30 Picture?width=160 Bhavan's Vidya Mandir, Irinjalakuda
$33.30 Square pic 60 screen shot 2017 06 20 at 5.45.05 pm H N B garhwal
$33.30 Square pic 60 ahahahaha Yorkville University
$10.50 Square pic 60 screenshot 2017 06 21 12 25 40 Brandeis University
$10.50 Square pic 60 screen shot 2016 02 23 at 9.25.04 am Instituto de Empresa
$10.50 A
$10.50 G JKUAT
$10.50 Picture?width=160 Anna University,Chennai
$10.50 H Indian Institute of Technology - Ropar
$10.50 Picture?width=160
$10.50 Square pic 60 my mountbatten photo University of South Africa
$10.50 Square pic 60 1559655 771541472933994 7716929739931914069 n Indian Institute of Technology - Delhi
$10.50 Square pic 60 img 0485 Assumption University
$10.50 V University of Mumbai
$10.50 D The Catholic University of America
$10.50 A University of Massachusetts
$10.50 Picture?width=160
$10.50 K University of Central Florida
$10.50 Square pic 60 18278775 300478530383888 3363935450335225700 o  1 Liberty University
$10.50 Square pic 60 10385551 581319372012926 548593488174166465 n University of Petroleum and Energy Studies
$10.50 Square pic 60 img 8396 University of Central Florida
$10.50 Square pic 60 img 6746 Kannur University