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How should we engage young physicians to be our brand ambassadors?
business digital marketing marketing strategy social networking community outreach product marketing medical devices social entrepreneurship community organizing idea generation branding & identity brand ambassadors
$1,600
top 50%
78
submissions
DONE
26 months ago
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Our company is a market leader for OB/GYN ultrasound products.  Our full-line of ultrasounds are used in private practices as well as in hospitals by physicians of all ages.  However, many of these physicians are mature and not as digitally-engaged with today's evolving medical environment.   We would like to expand the use and engagement of our OB/GYN ultrasound products among young, up and coming, digitally-focused doctors, but we do not currently have a great way to connect with this group.  As a solution, we want to attract young physicians to be our brand ambassadors and act as promoters/spokesmen for our OB/GYN ultrasound products.