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How should we engage young physicians to be our brand ambassadors?
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37 months ago
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Our company is a market leader for OB/GYN ultrasound products.  Our full-line of ultrasounds are used in private practices as well as in hospitals by physicians of all ages.  However, many of these physicians are mature and not as digitally-engaged with today's evolving medical environment.   We would like to expand the use and engagement of our OB/GYN ultrasound products among young, up and coming, digitally-focused doctors, but we do not currently have a great way to connect with this group.  As a solution, we want to attract young physicians to be our brand ambassadors and act as promoters/spokesmen for our OB/GYN ultrasound products.