We are interested in recruiting young physicians to be our brand ambassadors for our OB/GYN ultrasound products.  Specifically, answer the following: 

1. What would a program structure look like using digital tools and technologies (such as online clubs, social media channels, etc.) to engage and connect with this younger group of physicians?  *Please see Top Submission section below 
2. How can we inspire young physicians to be successful brand ambassadors for our ultrasound products?  Why do you think your ideas would work with this audience?
3. How could we help develop a strong sense of community among the young physicians who sign up to become our brand ambassadors? 

Top Submissions will do the following: 

• Deliverable 1 - Lay out the specific steps we should take to build out a brand ambassador program.
• Deliverable 1 - If you describe a channel, tool, or technology, be specific about how you would optimize it for our purpose.  For example, if you recommend using Twitter to recruit ambassadors, how should we use it?  What kinds of Tweets would be most effective?  We encourage detail and specificity! 
• We are particularly interested in ideas that involve digital/online solutions. 
• Avoid ideas that involve financial compensation for brand ambassadors.  
• Acknowledge that these physician brand ambassadors will already know how to utilize the ultrasound equipment.