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How should we engage young physicians to be our brand ambassadors?
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top 50%
60 months ago
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Our company is a market leader for OB/GYN ultrasound products.  Our full-line of ultrasounds are used in private practices as well as in hospitals by physicians of all ages.  However, many of these physicians are mature and not as digitally-engaged with today's evolving medical environment.   We would like to expand the use and engagement of our OB/GYN ultrasound products among young, up and coming, digitally-focused doctors, but we do not currently have a great way to connect with this group.  As a solution, we want to attract young physicians to be our brand ambassadors and act as promoters/spokesmen for our OB/GYN ultrasound products. 


We are interested in recruiting young physicians to be our brand ambassadors for our OB/GYN ultrasound products.  Specifically, answer the following: 

  1. What would a program structure look like using digital tools and technologies (such as online clubs, social media channels, etc.) to engage and connect with this younger group of physicians?  *Please see Top Submission section below 
  2. How can we inspire young physicians to be successful brand ambassadors for our ultrasound products?  Why do you think your ideas would work with this audience?
  3. How could we help develop a strong sense of community among the young physicians who sign up to become our brand ambassadors? 

Top Submissions will do the following: 

  • Deliverable 1 - Lay out the specific steps we should take to build out a brand ambassador program.
  • Deliverable 1 - If you describe a channel, tool, or technology, be specific about how you would optimize it for our purpose.  For example, if you recommend using Twitter to recruit ambassadors, how should we use it?  What kinds of Tweets would be most effective?  We encourage detail and specificity! 
  • We are particularly interested in ideas that involve digital/online solutions. 
  • Avoid ideas that involve financial compensation for brand ambassadors.  
  • Acknowledge that these physician brand ambassadors will already know how to utilize the ultrasound equipment. 

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
  • Actionable
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$125.00 B Bolanle Dahunsi Louisiana State University
$125.00 J Jhn Washington State University
$125.00 Square pic 60 gate photo Cyril Sebastian Government college of engineering ,Trivandrum,Kerala,India
$125.00 Square pic 60 12308493 10201029305732303 1442379250838636915 n Rishav Bose Christ University
$125.00 N Navjot
$125.00 Picture?width=160 Sarah Winsor Memorial University of Newfoundland
$125.00 Square pic 60 780810e2 6d91 47a7 b7ac 88665e0569d2 Michelle Osei Humber College
$125.00 Square pic 60 linkedin1 Sophie Zhao McGill University
$33.30 Picture?width=160 Yogesh Kumar Indian Institute of Technology Kharagpur
$33.30 G G N
$33.30 R Rachit Jain Management Development Institute Gurgaon
$33.30 W Waqas Abid IBA
$33.30 Square pic 60 matthew gaiser calgary bow headshot  1 Matthew Gaiser Queen's University
$33.30 Square pic 60 img 20201203 185411 639 Samantha Thompson Brock University
$33.30 Square pic 60 img 7404 Mohanraj P M P Anna university ,Chennai
$33.30 A Ashley Koranteng George Mason University
$33.30 Square pic 60 dsc06977 ganesh kumar Anna University
$33.30 Picture?width=160 Adarsh TR National Institute of Technology Calicut
$33.30 Square pic 60 screen shot 2017 06 20 at 5.45.05 pm Shivani Tomar H N B garhwal
$33.30 Square pic 60 ahahahaha Dyllan Hancott Yorkville University
$10.50 Square pic 60 screenshot 2017 06 21 12 25 40 Osamah Mandawi Brandeis University
$10.50 Square pic 60 screen shot 2016 02 23 at 9.25.04 am Siddharth Choksi Instituto de Empresa
$10.50 A Avery Vela
$10.50 G George Kiprono Tonuy JKUAT
$10.50 Picture?width=160 Mohana Manikandan Anna University,Chennai
$10.50 H Harsh Sahay Indian Institute of Technology - Ropar
$10.50 Picture?width=160 Devon Tyler Pate
$10.50 Square pic 60 my mountbatten photo Nontobeko Mandisa Magwaza University of South Africa
$10.50 Square pic 60 01 Raveena Karjodkar Indian Institute of Technology - Delhi
$10.50 Square pic 60 untitled Yasmin Molune Assumption University
$10.50 V Vinaygopal Mawandia University of Mumbai
$10.50 D Dat Tran The Catholic University of America