Anonymous Company
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Breakfast, as we know, is the most important meal of the day! It's important that your breakfast is convenient, nutritious, delicious and filling.
Cereal is a classic option for those fueling on-the-go. Over the years, many cereal products have come to market (such as muesli's, processed boxed cereals, breakfast bars, biscuits, and granolas). We're specifically interested in the UK market.
We are looking to create a completely new, completely innovative breakfast cereal offering. We want a new format that has never been done before. And that's where you come in!
Share your amazing idea for a breakfast cereal product that meets the following criteria:
- Contains at least 50% wholegrain oats
- Unlike anything currently available on the UK market
- Must have at least 6 month cupboard shelf life (or if it must be refrigerated, be sure to include that)
- Consist of healthy ingredients (we aren't looking for high sugar and highly processed ideas!)
Your idea should also address each of the following categories:
- Provide fuel for long lasting energy and a full, satisfied feeling
- Bring joy to consumers - everyone wants a breakfast that tastes delicious!
- Provide health benefits (think: those who are watching their weight or seeking natural ingredients in their diet)
- Convenience on-the-go! Breakfast should be quick and convenient while satisfying the stomach
A special note: All those who choose to participate in this challenge will be included in an invitation-only challenge to rank the best ideas!
Help us create a completely new breakfast cereal product for the UK market! Specifically, address the following:
- What is your amazing new idea for a breakfast cereal format that is not currently available in the UK market and is made with wholegrain oats?
- What is it about your idea that will appeal to consumers? What makes your idea delicious, healthy, filling and convenient?
- Your idea must meet the following criteria:
- contains at least 50% wholegrain oats
- unlike anything currently available on the UK market
- must have at least 6 month cupboard shelf life OR be refrigerated (and be sure to tell us which)
- must consist of healthy, natural ingredients (please avoid high sugar and highly processed ideas)
- Be sure your idea:
- provides fuel for long lasting energy and a full, satisfied feeling
- brings joy to consumers - make sure it tastes and smells delicious!
- provides health benefits (think: those who are watching their weight or seeking natural ingredients in their diet)
- is convenient for quick, on-the-go eaters
Considerations:
Current products that are available on the UK market - that we are not interested in - include the following:
- Processed, boxed cereals
- Oat drinks/smoothies
- Oat biscuits
- Bars/loafs
- Granola or granola clusters snacks
- Soaked bircher-style 'overnight oats'
- Warm granola
Winning submissions will be unique from the products currently available on the UK market. This means an entirely new format - not just a different flavor combination.
The strongest submissions will address all of the deliverables and criteria thoroughly and creatively.
A special note: All those who choose to participate in this challenge will be included in an invitation-only challenge to rank the best ideas!
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Submissions will be graded on the following criteria:
- 1-10 Scale
will share $1,000
will share $400
will share $200
| $111.10 |
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serena Chima | |
| $111.10 |
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eureka tw | |
| $111.10 |
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Aditi Maheshwari University of Toronto | |
| $111.10 |
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Audrey Nguyen University of California, Irvine | |
| $111.10 |
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m . | |
| $111.10 |
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Anastasia Demianenko University of Edinburgh | |
| $111.10 |
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Dan Biddle Zhejiang University | |
| $111.10 |
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Gina Binns | |
| $111.10 |
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Daniel Adeleke UoT | |
| $33.30 |
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Yale Wang University of Waterloo | |
| $33.30 |
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Jessica Muzzo | |
| $33.30 |
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Gerald Okafor University of Manchester | |
| $33.30 |
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Mike Scrudato University of Notre Dame | |
| $33.30 |
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Olivia Wendell Honolulu community college | |
| $33.30 |
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Alisha La University of Calgary | |
| $33.30 |
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K B Ferris State University | |
| $33.30 |
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Mia Sol Oklahoma State University | |
| $33.30 |
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Shane Jenkins University of Notre Dame | |
| $33.30 |
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Leah Jones Carleton University | |
| $33.30 |
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hasnae kammouni | |
| $33.30 |
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Ty Nelson University of Georgia | |
| $9.50 |
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Olivia Lewis University of Virginia | |
| $9.50 |
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Sean Elliott | |
| $9.50 |
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Marilia Gabriela Leite Unisanta Santos | |
| $9.50 |
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Luke Guest university of Bradford | |
| $9.50 |
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Nikhil Patil McMaster University | |
| $9.50 |
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Sara Bernat Humboldt Universitat | |
| $9.50 |
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Queency Sheldon Cornell University | |
| $9.50 |
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TM S | |
| $9.50 |
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Tyler Yen University of Virginia | |
| $9.50 |
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Kaosu Narvna Newcastle University (UK) | |
| $9.50 |
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Fernando Noronha McMaster University | |
| $9.50 |
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Ashton Platzke | |
| $9.50 |
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Taponitya Samantaray University of Hyderabad | |
| $9.50 |
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kell bruce University of engineering | |
| $9.50 |
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Dr. Janelle Christine Simmons Liberty University | |
| $9.50 |
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Gloria Silva | |
| $9.50 |
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Sky Jonathan | |
| $9.50 |
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Jefferson Okafor Covenant university | |
| $9.50 |
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Sarah Kaia | |
| $9.50 |
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Sandra Nguyen California State University, Fullerton | |
| $9.50 |
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Maisha Collins Earl Paulk Institute |