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Help us create a completely new breakfast cereal product for the UK!
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4 months ago
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Breakfast, as we know, is the most important meal of the day! It's important that your breakfast is convenient, nutritious, delicious and filling.

Cereal is a classic option for those fueling on-the-go. Over the years, many cereal products have come to market (such as muesli's, processed boxed cereals, breakfast bars, biscuits, and granolas). We're specifically interested in the UK market. 

We are looking to create a completely new, completely innovative breakfast cereal offering. We want a new format that has never been done before. And that's where you come in! 

Share your amazing idea for a breakfast cereal product that meets the following criteria:

  • Contains at least 50% wholegrain oats
  • Unlike anything currently available on the UK market