How should we refresh our graphics?
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24 months ago
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The creative, unique, and product-specific graphics on each bottle and can of Brisk is one of the most important parts of our visual brand. Now, Brisk is teaming up with the top up-and-coming young artists to refresh our background graphics for each Brisk flavor. Brisk needs you to be our art director on this project!

As an example, maybe lemonade makes you think of summer, and summer means music festivals. In that case, you would suggest a lemon and music theme for the Brisk Lemonade flavor. What themes would you associate with our other flavors?

NOTE: Please think outside the box. Suggesting images of fruit is only a starting point. Consider what items and images you can think of that are more creative.

Deliverables

Help us come up with visual themes for the background art on our Brisk products. Specifically, do the following:

  1. Choose three of the Brisk flavors listed below.
  2. For each flavor you choose, propose an artistic theme for its background art. Tell us which images and concepts you would use, and why.
  3. How does your theme fit the Brisk audience and demographic?
  4. BONUS POINTS: Attach a collage of a few images and graphics for one of your chosen flavors, giving us a visual idea of what you think would look good on a Brisk bottle or can!
  5. Please choose from the following line of Brisk products:

    · Lemon Iced Tea

    · Raspberry Iced Tea

    · Mango Fiesta Iced Tea

    · Peach Iced Tea

    · Strawberry Melon Iced Tea

    · Pineapple Passionfruit Iced Tea

    · Diet Lemon Iced Tea

    · Lemonade Half and Half

    · Cherry Limeade Half and Half

    · Tropical Lemonade Half and Half

    · Lemonade

    · Pink Lemonade

    · Fruit Punch

    · Lemonade Light

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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