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How should we refresh our graphics?
Challenge Type: humanities & arts
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$1,600
top 50%
98
submissions
DONE
88 months ago

The creative, unique, and product-specific graphics on each bottle and can of Brisk is one of the most important parts of our visual brand. Now, Brisk is teaming up with the top up-and-coming young artists to refresh our background graphics for each Brisk flavor. Brisk needs you to be our art director on this project!

As an example, maybe lemonade makes you think of summer, and summer means music festivals. In that case, you would suggest a lemon and music theme for the Brisk Lemonade flavor. What themes would you associate with our other flavors?

NOTE: Please think outside the box. Suggesting images of fruit is only a starting point. Consider what items and images you can think of that are more creative.

Deliverables

Help us come up with visual themes for the background art on our Brisk products. Specifically, do the following:

  1. Choose three of the Brisk flavors listed below.
  2. For each flavor you choose, propose an artistic theme for its background art. Tell us which images and concepts you would use, and why.
  3. How does your theme fit the Brisk audience and demographic?
  4. BONUS POINTS: Attach a collage of a few images and graphics for one of your chosen flavors, giving us a visual idea of what you think would look good on a Brisk bottle or can!
  5. Please choose from the following line of Brisk products:

    · Lemon Iced Tea

    · Raspberry Iced Tea

    · Mango Fiesta Iced Tea

    · Peach Iced Tea

    · Strawberry Melon Iced Tea

    · Pineapple Passionfruit Iced Tea

    · Diet Lemon Iced Tea

    · Lemonade Half and Half

    · Cherry Limeade Half and Half

    · Tropical Lemonade Half and Half

    · Lemonade

    · Pink Lemonade

    · Fruit Punch

    · Lemonade Light

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
$100.00 Joseph Cofrancesco University of Central Florida
$100.00 Daniel Gurung Delhi University
$100.00 Kevin Valencia University of Central Florida
$100.00 Alex Pierce The Ohio State University
$100.00 Alessandra Sauro University of Rochester
$100.00 Abhijeet Mavi Indian Institute of Technology - Madras
$100.00 Lily Mazlan RMIT University
$100.00 madeleine hernandez University of Central Florida
$100.00 priyankac University of Central Florida
$100.00 Julia Paciga University of Central Florida
$26.70 Yasmin Molune Assumption University
$26.70 Sibi Krishna National Institute of Technology Trichy
$26.70 Francis Daniel Santia Harvard University
$26.70 Ashley Wiggins University of Central Florida
$26.70 Carson Klahm University of Central Florida
$26.70 Samanta Zebracki University of Central Florida
$26.70 jennachrist University of Central Florida
$26.70 Drew Lynch University of Central Florida
$26.70 Emily Naroth University of Central Florida
$26.70 Brian Schuette University of Central Florida
$26.70 Madisen Scotese University of Central Florida
$26.70 Morgan Smuczynski University of Central Florida
$26.70 tgraham4 Radford University
$26.70 leezr104
$26.70 Jennifer Peacock Auburn University of Montgomery
$8.30 Akshaya Anand University of Maryland
$8.30 Saralynn Vargas University of Southern California
$8.30 Margaret Pugh Kaplan University
$8.30 Brittany Flickinger University of Central Florida
$8.30 Leah Adelman St. Cloud State University
$8.30 John Routt University of Central Florida
$8.30 Shelby Ratliff University of Central Florida
$8.30 Nadja Vragovic University of Central Florida
$8.30 Dr. Janelle Christine Simmons Liberty University
$8.30 Andrew Sewell University of Central Florida
$8.30 Natalie Farran University of Central Florida
$8.30 hjlimb200200
$8.30 Juan Cobo University of Central Florida
$8.30 Sydney Tefft University of Central Florida
$8.30 Omar Hazem Sabagh Misr International University
$8.30 Ashley Paskill Temple University
$8.30 Kaylin Berner Florida State University
$8.30 Johanna Liu
$8.30 Robert S Cinnamon Virginia Community College System
$8.30 Dane Aiken University of the Sunshine Coast, Queensland
$8.30 Gokulprasath Muralitharan University of Dayton
$8.30 Advaith Nair
$8.30 Atul Sancheti University of Nevada, Las Vegas
$8.30 Lee Lahav University of Central Florida
Submission questions


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