Skip to Main Content
Notice: MindSumo will be unavailable starting at 2:00 AM EDT on Friday, August 12, 2022 for scheduled system maintenance and upgrades. The website will be down for approximately 2 hours during this maintenance period.
What new flavor should we unveil next?
food science brand development graphics branding branding & identity
$1,600
top 50%
289
submissions
DONE
68 months ago
Small pic brisk cans

Each year, we create a new Brisk flavor that will be sold for a limited time, exclusively at 7-Eleven stores. For 2018, we're looking for an out of the box flavor that will intrigue consumers, yet fit in the Brisk brand.

Deliverables

Propose a new, out of the box flavor for Brisk. Specifically:

  1. What should the flavor be? Think about cool new flavor combos, or maybe a main ingredient you haven't seen in an iced tea before.
  2. What should we call this flavor?
  3. What color should the drink be? The options are limitless!
  4. How do you envision this flavor’s graphics?

Currently, Brisk offers this line of products:

o Lemon Iced Tea

o Raspberry Iced Tea

o Sweet Tea Iced Tea

o Mango Fiesta Iced Tea

o Peach Iced Tea

o Strawberry Melon Iced Tea

o Pineapple Passionfruit Iced Tea

o Lemonade Half and Half

o Cherry Limeade Half and Half

o Tropical Lemonade Half and Half

o Blueberry Lemonade Half and Half

o Watermelon Lemonade Half and Half

o Lemonade

o Pink Lemonade

o Fruit Punch

o Diet Lemon

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
$34.50 Square pic 60 talisman headshot Western Kentucky University
$34.50 Square pic 60 retrolga University of Providence
$34.50 J University of Pittsburgh
$34.50 Square pic 60 13417509 10204920383928013 5381781288974370839 n University of Central Florida
$34.50 A University of Illinois at Chicago
$34.50 K National Institute of Technology Trichy
$34.50 Square pic 60 img 8570 Chapman University
$34.50 T Washington State University
$34.50 O Misr International University
$34.50 M Miami University
$34.50 Square pic 60 11295924 10202862168675557 3637364785557442133 n Washington University in St. Louis
$34.50 J
$34.50 R
$34.50 S State University of New York at Buffalo
$34.50 C Rochester Institute of Technology
$34.50 A
$34.50 Square pic 60 untitled 1 National Institute of Technology Trichy
$34.50 D Illinois Institute of Technology
$34.50 C Skidmore College
$34.50 Square pic 60 img 3010 University of California at San Diego
$34.50 Square pic 60 img 0662 University of Vermont
$34.50 Square pic 60 photo national institute of technology jamshedpur
$34.50 Square pic 60 bola3 University of St. Francis
$34.50 C The College of William & Mary
$34.50 Square pic 60 photo on 5 19 12 at 3.54 pm The Ohio State University
$34.50 Square pic 60 img 1847 Montclair State University
$34.50 Picture?width=160 SUNY College at Oswego
$34.50 D ashland university
$34.50 Square pic 60 image Florida Atlantic University
$9.10 K Montana State University
$9.10 Square pic 60 11050223 10153120927128762 3119406520990423955 n  1