Brisk
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Next Challenge: What is your idea for a sustainable and cost-effective alternative to mineral oil? |
What new flavor should we unveil next?
$1,600
top 50%
289
submissions
DONE
88 months ago
Each year, we create a new Brisk flavor that will be sold for a limited time, exclusively at 7-Eleven stores. For 2018, we're looking for an out of the box flavor that will intrigue consumers, yet fit in the Brisk brand.
Deliverables
Propose a new, out of the box flavor for Brisk. Specifically:
- What should the flavor be? Think about cool new flavor combos, or maybe a main ingredient you haven't seen in an iced tea before.
- What should we call this flavor?
- What color should the drink be? The options are limitless!
- How do you envision this flavor’s graphics?
Currently, Brisk offers this line of products:
o Lemon Iced Tea
o Raspberry Iced Tea
o Sweet Tea Iced Tea
o Mango Fiesta Iced Tea
o Peach Iced Tea
o Strawberry Melon Iced Tea
o Pineapple Passionfruit Iced Tea
o Lemonade Half and Half
o Cherry Limeade Half and Half
o Tropical Lemonade Half and Half
o Blueberry Lemonade Half and Half
o Watermelon Lemonade Half and Half
o Lemonade
o Pink Lemonade
o Fruit Punch
o Diet Lemon
-
Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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Isabella Schwartz Virginia Polytechnic Institute and State University | |
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Submission questions