Can you make our industry-leading training program even better?
business training efficiency b2b profitability employee incentivization
$1,600
top 50%
126
submissions
DONE
33 months ago
Small pic salestraining2014

We offer industry-leading training to our dealer customers (B2B); the training is proven to help dealerships increase their profitability, efficiency and in some cases, provides legal awareness to avoid costly business practices. Dealer customers sign up for our training through a website and the courses are delivered in their dealership with a training instructor, instructor led offsite, or self-paced on line; training duration varies depending upon the course – 15-30 minutes for online modules or half day- multi day sessions for instructor led options.

Surveys and verbal feedback indicate that the training is meeting and exceeding the expectations of the dealer learners, however we have very low return rates of dealers coming back to take additional courses. Dealers are extremely busy and are often not at their desk, which makes it difficult to capture their attention or to keep training top of mind.

Deliverables

How do we keep dealers engaged with our learning platform so that engaged dealers become active dealer learners? Answer the following in detail:

  1. What's an innovative idea for keeping the conversation going with learners and dealer decision makers after the course?
  2. What are some ways we can keep training top of mind in the dealerships?


AVOID: We have already done the following:

- We have offered incentives such as retail gift certificate, golf outing, technology etc. This has not moved the needle – many dealers can afford to make the investment, plus there is a perceived value to the training.

- We have the ability to provide email updates, but email cannot be the only form of notification as it may be ignored. We are also currently working on a dealer APP.

- We have tried offering a subscription service for the training at a discounted rate but this only worked when sold directly from the trainers who are too busy to be our main point of sale.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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