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How should we connect with the Centennial generation?

Millennials are standing strong as one of the most influential demographics swaying markets and shaping culture today. However a new generation is arriving on the scene, the Centennials (anyone born in 1997 or after). Check out this infographic to learn more about this generation.

Researchers expect that Centennials will have drastically different needs and spending habits than current consumers. As they start reaching the age where they'll need insurance, we want to figure out the best products to meet their needs and the best way to share those products with them.

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Deliverables

We want to work with you to create a marketing plan that targets Centennials for a new feature of renter's insurance, a new feature of car insurance, or a new insurance product that you propose.

Your submission should include:

1. Description of your new feature or original insurance product (1 paragraph)
2. Marketing plan showing how you will target Centennials with this product/feature (2-5 paragraphs)
3. Explanation of why your product and plan are the best way to reach Centennials (1-2 paragraphs)

Your marketing plan (#2) should be a majority of your submission. Check out this quick guide for tips on assembling a successful plan.

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1500 Square pic img 4226 Chapman University
1500 Square pic 10689802 10201668123704113 460562166298310412 n University of Michigan
1500 Square pic fullsizerender  1 Columbia University
1500 Square pic uva photo University of Virginia
1500 Square pic launch headshots final 0018 New York University
500 Square pic pgprof University of West Georgia
500 K University of Toronto
500 0 sme3tibqvpu2u5razjwtttnkzngt26ta4ryyt8njopwk1cnl9xzdphhcr4jx738juse0gfqnxaen University of Georgia
500 Square pic 11717572 1030538056957825 5271931569069471120 o Bloomsburg University of Pennsylvania
500 R University of California, Riverside
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