GEICO
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Next Challenge: US Solvers: What will the future pickup truck look like? |
Millennials are standing strong as one of the most influential demographics swaying markets and shaping culture today. However a new generation is arriving on the scene, the Centennials (anyone born in 1997 or after). Check out this infographic to learn more about this generation.
Researchers expect that Centennials will have drastically different needs and spending habits than current consumers. As they start reaching the age where they'll need insurance, we want to figure out the best products to meet their needs and the best way to share those products with them.
We want to work with you to create a marketing plan that targets Centennials for a new feature of renter's insurance, a new feature of car insurance, or a new insurance product that you propose.
Your submission should include:
1. Description of your new feature or original insurance product (1 paragraph)
2. Marketing plan showing how you will target Centennials with this product/feature (2-5 paragraphs)
3. Explanation of why your product and plan are the best way to reach Centennials (1-2 paragraphs)
Your marketing plan (#2) should be a majority of your submission. Check out this quick guide for tips on assembling a successful plan.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
| Top 5 share $750 | Next 5 share $250 |
| $150.00 |
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Nate Kaspi Chapman University | |
| $150.00 |
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Carolyn Watson University of Michigan | |
| $150.00 |
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Robert Boyle Columbia University | |
| $150.00 |
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Matt Ohlson University of Virginia | |
| $150.00 |
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Michael Ligier New York University | |
| $50.00 |
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Patrick Gerard University of West Georgia | |
| $50.00 |
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Kareem Golaub University of Toronto | |
| $50.00 |
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Rachel Rotz University of Georgia | |
| $50.00 |
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Samantha Klisch Bloomsburg University of Pennsylvania | |
| $50.00 |
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Randy Han University of California, Riverside |
