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How should we connect with the Centennial generation?
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85 months ago
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Millennials are standing strong as one of the most influential demographics swaying markets and shaping culture today. However a new generation is arriving on the scene, the Centennials (anyone born in 1997 or after). Check out this infographic to learn more about this generation.

Researchers expect that Centennials will have drastically different needs and spending habits than current consumers. As they start reaching the age where they'll need insurance, we want to figure out the best products to meet their needs and the best way to share those products with them.


We want to work with you to create a marketing plan that targets Centennials for a new feature of renter's insurance, a new feature of car insurance, or a new insurance product that you propose.

Your submission should include:

1. Description of your new feature or original insurance product (1 paragraph)

2. Marketing plan showing how you will target Centennials with this product/feature (2-5 paragraphs)

3. Explanation of why your product and plan are the best way to reach Centennials (1-2 paragraphs)

Your marketing plan (#2) should be a majority of your submission. Check out this quick guide for tips on assembling a successful plan.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
$150.00 Square pic 60 img 4226 Chapman University
$150.00 Square pic 60 10689802 10201668123704113 460562166298310412 n University of Michigan
$150.00 Square pic 60 fullsizerender  1 Columbia University
$150.00 Square pic 60 uva photo University of Virginia
$150.00 Square pic 60 launch headshots final 0018 New York University
$50.00 Square pic 60 pgprof University of West Georgia
$50.00 K University of Toronto
$50.00 R University of Georgia
$50.00 Square pic 60 11717572 1030538056957825 5271931569069471120 o Bloomsburg University of Pennsylvania
$50.00 R University of California, Riverside
Submission questions

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