Skip to Main Content
Next Challenge: What are new and innovative ways for CPG companies to gather consumer data?
India Problem Solvers: How would you call attention to a new item in a small shop?
business retail illustration product marketing retail sales food sketching window displays purchasing attention to detail idea generation small business digital strategy buying
top 50%
34 months ago
Small pic kellogg s 1

Please note: This challenge is intended for solvers living in India. 

We are a global company who makes packaged snack and breakfast foods.  We want to know the best way to gain awareness of a new item available in small shops in India (think mom & pop stores and similarly-sized retailers and vendors) so that the products grab the attention of shoppers and inspire them to make a purchase!


Solvers in India only (if you are from India but currently living / studying somewhere else please indicate that in the first survey question)

We want to understand your insights and ideas for how to effectively call attention to items in small mom & pop stores. Specifically, please answer the following:

  1. Think about the last time you made an impulse purchase for a food or beverage item.  What made you decide to buy that product?  Specifically, how did it capture your attention and entice you to purchase it?  Did it have something to do with how it was displayed in the store?  Did you see a mobile ad for it?  A sign in a store window?  Something else?
  2. What is your idea for how to best call attention to a packaged snack or breakfast food in a small mom & pop store?  Your idea should be attention-grabbing and inspire purchases! If possible, please include a visual (photo, sketch, drawing, etc.) to illustrate your idea.
  3. OPTIONAL: Think of the last time you made an impulse purchase in a mom and pop store.  What convinced you to make the purchase?  Please share a picture and explain how and why it grabbed your attention and convinced you to buy the product.  (Your photo could depict the in-store display, physical signage, a screenshot of a digital ad, etc.)


  • Please avoid ideas around price reduction.  Your idea should not be about the price of an item or a discount / deal.  
  • When we say "impulse purchase" we mean new items or items you may not have tried before rather than, for example, a snack food you know you like and routinely purchase.
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
  • Feasibility
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$66.70 S mumbai university
$66.70 S Maac
$66.70 Square pic 60 01 Shivaji University
$66.70 A Boston University
$66.70 I Vellore Institute of Technology
$66.70 O LDRP-ITR
$66.70 Square pic 60 6be95546d3ad8609795545599b1648ad West Virginia University
$66.70 Square pic 60 img 20200712 160057  2  copy APJ Abdul kalam Technological University
$66.70 Square pic 60 t Pune
$66.70 Square pic 60 whatsapp image 2019 10 18 at 13.14.05 BITS PILANI
$66.70 Square pic 60 adithya profile Georgia Institute of Technology
$66.70 Square pic 60 img 6491 The American College, Madurai
$66.70 Square pic 60 dow   copy ANNA UNIVERSITY
$66.70 M Católica Lisbon School of Business and Economics
$17.40 Square pic 60 t53r33gt6k IIEST
$17.40 Square pic 60 13244812 1322088164469330 4376583632475637715 n  1 Wesleyan University
$17.40 F University of Toronto
$17.40 Square pic 60 12308493 10201029305732303 1442379250838636915 n Christ University
$17.40 Picture?width=160 Thapar university, Patiala
$17.40 Square pic 60 picture sanjay sikkim manipal
$17.40 M Arts n science college India
$17.40 Picture?width=160 Jaypee Institute of Information Technology
$17.40 M Anna university
$17.40 Square pic 60 img 20180606 133758 Symbiosis International University
$17.40 Square pic 60 airbrush 20200116143828 BFUHS
$17.40 Picture?width=160 Kaplan University
$17.40 Square pic 60 977703f0 cca4 40df 853b f94befe1df7d St. John’s university
$17.40 Square pic 60 whatsapp dp images 2 1 300x300 mumbai