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How can we more consistently engage our young customers?
business product development user experience marketing market research banking brand management customer engagement
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62 months ago
Small pic millennial customer

Commerce Bank offers a wide variety of financial services and is ranked in the top ten on Forbes' 2014 list of America's Best Banks. We have a large group of customers between the ages of 18-30 years and are developing a strategy to keep these customers engaged with the bank throughout the coming decades.

One of the biggest obstacles in engaging this group is that they do not communicate in the same way most banks communicate. Emails aren’t read, snail mail doesn’t resonate, and social media is flooded with competing content. As a result, we are frequently thinking about which products are relevant to this demographic, how best to share those products, and lastly where to share them.


Propose a way to successfully engage 18-30 yr. old customers more consistently across a 10-year timeline. Specifically submit answers to the following:<