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Next Challenge: How would you convince consumers that self-driving cars are safe?
What's your breakthrough idea for blockchain technology?
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NOTE: The first 25 solvers to submit complete, detailed responses will receive $50 each. Additionally, solvers with responses in the top 50% by rating will receive rewards under the usual prize structure.

As companies continue to explore and adopt blockchain technology to drive business value, we are seeking new, innovative, and realistic ideas for how consumer and/or manufacturing companies can use blockchain to transact with both physical and digital assets.

However, blockchain technology isn't without its risks. Companies that implement blockchain technology can drive efficiency in business processes and mitigate certain existing risks, but it also poses new risks to these companies and the market. 

We want your help coming up with new blockchain technology uses that will improve a company's value, identifying potential risks along the way.