Improve single-serve packaging for jams, jellies & preserves
$1,000
top 10
120
submissions
DONE
23 months ago
Small pic jelly

A serving of your favorite jam, jelly, or fruit preserve can take toast, bagels, or dessert to the next level. However, heavy jars of jam aren't good fits for restaurant tables: they're cumbersome and take up too much space, among other problems. They're equally ill-suited for drive-through restaurants. In sit-down restaurants the portion control cups sometimes look like this:

Smucker's

grape jelly

Dickinson's

In drive-through restaurants, sachet, pouches, or cups may be added to the bag. These may look like this:

Bonne Maman

Welch's

We want to make these types of packaging easy for customers to open, use, and all-around better.

Deliverables

Propose a new package for single-serve, on-the-go jams, jellies, and preserves that meets the criteria below and works well for restaurants and customers. Your solutions should do the following:

  1. Describe the packaging in detail: What is it made of? What shape is it? How does the consumer open the package and apply the product? Can your packaging be easily stacked and stored by restaurants in their stock rooms and on their tables?
  2. Consumers typically need a utensil to apply jam, jelly, or preserves to their food. How can your packaging incorporate a utensil, or even make one unnecessary?
  3. Create an image, mockup, or design to help illustrate your idea.

CRITERIA: Your solution should be:

  • Easy to open. Maybe you could even open it one-handed!
  • Clean. Once open, it shouldn't risk getting sticky jam on clothing or hands by mistake.
  • Protect and maintain product integrity. The packaging must keep the product fresh and sealed from contamination.
  • Minimize package waste.
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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