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Improve single-serve packaging for jams, jellies & preserves
top 10
77 months ago
Small pic jelly

A serving of your favorite jam, jelly, or fruit preserve can take toast, bagels, or dessert to the next level. However, heavy jars of jam aren't good fits for restaurant tables: they're cumbersome and take up too much space, among other problems. They're equally ill-suited for drive-through restaurants. In sit-down restaurants the portion control cups sometimes look like this:


grape jelly


In drive-through restaurants, sachet, pouches, or cups may be added to the bag. These may look like this:

Bonne Maman


We want to make these types of packaging easy for customers to open, use, and all-around better.


Propose a new package for single-serve, on-the-go jams, jellies, and preserves that meets the criteria below and works well for restaurants and customers. Your solutions should do the following:

  1. Describe the packaging in detail: What is it made of? What shape is it? How does the consumer open the package and apply the product? Can your packaging be easily stacked and stored by restaurants in their stock rooms and on their tables?
  2. Consumers typically need a utensil to apply jam, jelly, or preserves to their food. How can your packaging incorporate a utensil, or even make one unnecessary?
  3. Create an image, mockup, or design to help illustrate your idea.

CRITERIA: Your solution should be:

  • Easy to open. Maybe you could even open it one-handed!
  • Clean. Once open, it shouldn't risk getting sticky jam on clothing or hands by mistake.
  • Protect and maintain product integrity. The packaging must keep the product fresh and sealed from contamination.
  • Minimize package waste.
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
$150.00 D Yorku
$150.00 Square pic 60 13239063 1203647686322009 4816326251431382455 n Dtcc
$150.00 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$150.00 Square pic 60 a17efdef 81c6 44d6 9e45 e09fcbbd8dd2 University of South Florida
$150.00 C Northwestern University
$50.00 Square pic 60 capture Quinnipiac University
$50.00 Square pic 60 10517237 880236615324332 1904032164622033652 o Iowa State University of Science and Technology
$50.00 Square pic 60 photo on 5 22 16 at 7.35 pm University of Washington
$50.00 Square pic 60 418983 taylor swift taylor swift with horse RMIT University
$50.00 Square pic 60 img 0021 Texas A&M University
Submission questions

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