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Create the perfect recipe of marketing ingredients

Imagine you are a member of one of Cigna’s marketing teams. Your efforts focus on getting more customers to purchase Cigna health insurance plans, and your team was recently given the task of increasing the number of young families (parents with 1-2 children under the age of 5) that choose Cigna as their health insurance provider.

6000
top 6
20
submissions
20
solutions max
Deliverables

Please submit the following deliverables:
1) What multimedia sources (print, TV, radio, etc.) would you choose to market your product? Explain the benefits considering the target market you’re trying to reach.
2) How would you leverage social media to help market your product? What social media tools would you use, and why?
3) Identify at least 2 product traits you’d emphasize in your messaging to try and differentiate from competitors. Why do you feel these traits would be compelling for consumers?

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This challenge has received 20 submissions
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1500 Square pic screen shot 2013 11 22 at 1.44.36 pm Clarkson University
1500 Square pic dana malkin headshot University of Southern California
1500 0 snxfmbl g87rpog7zqzqmxbt86wtous749rzmlqyxigk30sf9tqic58tmedxgyu ub6jncqtvcvr California Institute of Technology
500 Square pic professional pic Purdue University
500 M University of California at Davis
500 C New York University
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