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Create the perfect recipe of marketing ingredients

Imagine you are a member of one of Cigna’s marketing teams. Your efforts focus on getting more customers to purchase Cigna health insurance plans, and your team was recently given the task of increasing the number of young families (parents with 1-2 children under the age of 5) that choose Cigna as their health insurance provider.

$600
top 6
20
submissions
20
solutions max
Deliverables

Please submit the following deliverables:
1) What multimedia sources (print, TV, radio, etc.) would you choose to market your product? Explain the benefits considering the target market you’re trying to reach.
2) How would you leverage social media to help market your product? What social media tools would you use, and why?
3) Identify at least 2 product traits you’d emphasize in your messaging to try and differentiate from competitors. Why do you feel these traits would be compelling for consumers?

Leaderboard
This challenge has received 20 submissions
Top 3 share $450 Next 3 share $150
$150.00 Square pic screen shot 2013 11 22 at 1.44.36 pm Clarkson University
$150.00 Square pic dana malkin headshot University of Southern California
$150.00 0 snxfmbl g87rpog7zqzqmxbt86wtous749rzmlqyxigk30sf9tqic58tmedxgyu ub6jncqtvcvr California Institute of Technology
$50.00 Square pic professional pic Purdue University
$50.00 M University of California at Davis
$50.00 C New York University
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