Anonymous Company
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Billions of people all over the world consume dairy products in one form or another, whether as milk, cheese, butter, or yoghurt. We know that dairy is important for its high levels of nutrients, proteins, and good fats.
We want you to forget what you know about dairy today. Imagine dairy can be room temperature, crunchy, chewy, flaky, portable, foamy, fizzy, fibrous, light and airy, jelly, grainy, meat-liked in texture, or any other format or flavor imaginable.
Now imagine how wonderful it would be to have either a healthy treat that helps you relax, or an energy boost to keep you going, whether at home, on the go, or at work. What if it tasted great and gave you physical and nutritional benefits too. Your goal is the meet those needs with a product that is easy to store, snack-sized, and portable. Your idea can be a food or beverage.
Tell us your idea for the perfect dairy-based product for on-the-go snacking. Top ideas will be healthy, energy-boosting, and will help with muscle strength and maintenance. To complete this challenge, answer the following questions in detail:
- Describe your product. Explain the ingredients, how it incorporates dairy, and the flavors, textures, consistency, and color. We want thorough details about texture and format.
- How is your product packaged? How does someone eat or drink it? Where, when, and with who does someone eat or drink it? How is it shared with other family members?
- What are the benefits of your product? How does it provide energy, contribute to health and wellness, offer nutrients, or make on-the-go snacking easier? What other benefits might it have?
- Why would consumers choose this product over other snacking/on-the-go offerings?
Additionally, feel free to explain any details or answers to the short answer and survey question below your main submission!
NOTE: Currently, people fill these needs with savory snacks, packaged drinks (like soda), cookies, chocolate bars, baked goods, and desserts. Your idea should expand on these items or improve and innovative beyond them. Your item doesn't have to be 100% dairy, but it must have dairy as a major component.
HELPFUL HINTS:
- It's very important that you think outside the box on this challenge. If your idea is something familiar, like a bar or smoothie, how is it different from what already exists on the market?
- Remember that a food format (e.g., cake) can have different textures, such as crunchy, chewy, spongy, airy, or dense, depending on ingredients and preparation.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will share $1,000
will share $400
will share $200
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