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Define your ideal virtual bank
business product development user experience retail banking customer acquisition financial services
top 10
87 months ago
Small pic banking

Most banks build their customer base through brick and mortar locations, ATMs, and other in-person services. We believe the next wave of banks will be 100% virtual, leveraging technology to make banking more accessible, user-friendly, and efficient.

One of the biggest customer segments for our virtual bank will be Millennials - college students and recent graduates. We need your input in defining your ideal virtual bank, so we can best serve YOU in the future.


Submit answers to the following:

1. Current Bank

- How and when did you select your current bank?

- What do you love about your bank?

- What do you wish your bank did differently?

2. Services

- What new or improved feature/service would make you consider switching banks?

- What unique rewards and incentives could influence your bank choice?

3. Virtual vs. Physical

- What is one crazy thing our virtual bank could build which would serve you much better than brick and mortar banks?

- What is one thing we might not do as well without physical locations? Any ideas on how to address this weakness?


Top ideas will be original, easy to understand, and have an large potential impact on acquiring new account holders.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
$150.00 Square pic 60 fathersday University of Wisconsin - Milwaukee
$150.00 Square pic 60 avatar3 Hood College
$150.00 Square pic 60 10437010 808650609153264 2876752919710608049 n Arizona State University
$150.00 Square pic 60 1621725 879131012114129 5113025773099254684 n wmitchell
$150.00 Square pic 60 img 0614 Brigham Young University - Idaho
$50.00 Square pic 60 1233974 719867811397501 1450016883 n Cornell University
$50.00 Square pic 60 screenshot  2 University of Tennessee
$50.00 Square pic 60 aaeaaqaaaaaaaaukaaaajgnintezmmi1lwfjnjutngmymi1hywiwltgzmtq0mdgwmddiyw George Washington University
$50.00 Square pic 60 proffy Temple University
$50.00 Square pic 60 edinburgh id Washington University in St. Louis
Submission questions

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