Anonymous Financial Services
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Next Challenge: How can NYCFC improve brand awareness among Millennials? |
Most banks build their customer base through brick and mortar locations, ATMs, and other in-person services. We believe the next wave of banks will be 100% virtual, leveraging technology to make banking more accessible, user-friendly, and efficient.
One of the biggest customer segments for our virtual bank will be Millennials - college students and recent graduates. We need your input in defining your ideal virtual bank, so we can best serve YOU in the future.
Submit answers to the following:
1. Current Bank
- How and when did you select your current bank?
- What do you love about your bank?
- What do you wish your bank did differently?
2. Services
- What new or improved feature/service would make you consider switching banks?
- What unique rewards and incentives could influence your bank choice?
3. Virtual vs. Physical
- What is one crazy thing our virtual bank could build which would serve you much better than brick and mortar banks?
- What is one thing we might not do as well without physical locations? Any ideas on how to address this weakness?
Criteria:
Top ideas will be original, easy to understand, and have an large potential impact on acquiring new account holders.
| Top 5 share $750 | Next 5 share $250 |
| $150.00 |
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Craig Kilgo University of Wisconsin - Milwaukee | |
| $150.00 |
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Joshua Rodatus Hood College | |
| $150.00 |
|
Melaina Wright Arizona State University | |
| $150.00 |
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Landon Larivee wmitchell | |
| $150.00 |
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Keith Hibbard Brigham Young University - Idaho | |
| $50.00 |
|
Auston Li Cornell University | |
| $50.00 |
|
Matthew Herald University of Tennessee | |
| $50.00 |
|
Dania Roach George Washington University | |
| $50.00 |
|
Bhautik (Brian) Amin Temple University | |
| $50.00 |
|
Emily Magee Washington University in St. Louis |
