Define your ideal virtual bank
business product development user experience retail banking financial services
$1,000
top 10
297
submissions
DONE
29 months ago
Small pic banking

Most banks build their customer base through brick and mortar locations, ATMs, and other in-person services. We believe the next wave of banks will be 100% virtual, leveraging technology to make banking more accessible, user-friendly, and efficient.

One of the biggest customer segments for our virtual bank will be Millennials - college students and recent graduates. We need your input in defining your ideal virtual bank, so we can best serve YOU in the future.

Deliverables

Submit answers to the following:

1. Current Bank

- How and when did you select your current bank?

- What do you love about your bank?

- What do you wish your bank did differently?

2. Services

- What new or improved feature/service would make you consider switching banks?

- What unique rewards and incentives could influence your bank choice?

3. Virtual vs. Physical

- What is one crazy thing our virtual bank could build which would serve you much better than brick and mortar banks?

- What is one thing we might not do as well without physical locations? Any ideas on how to address this weakness?

Criteria:

Top ideas will be original, easy to understand, and have an large potential impact on acquiring new account holders.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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