Most adolescents begin using deodorant regularly by the late tweens and early teens. Once they do, they're confronted with a wide range of products that usually come in a stick or spray form.

We want your help creating the ideal first deodorant for a tweens and teens audience. We are especially interested in novel solutions that go beyond the standard stick, aerosol sprays, pump sprays & roll-on options available. Think about new ways to develop and package a  deodorant product, new ways for consumers to apply deodorant, and generally ideas that are different from what you'd find on store shelves today.