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What's the perfect first deodorant for tweens and teens?
humanities & arts consumer products hygiene personal care cpg deodorant
$1,600
top 50%
224
submissions
DONE
39 months ago
Small pic deoderantboy

Most adolescents begin using deodorant regularly by the late tweens and early teens. Once they do, they're confronted with a wide range of products that usually come in a stick or spray form.

We want your help creating the ideal first deodorant for a tweens and teens audience. We are especially interested in novel solutions that go beyond the standard stick, aerosol sprays, pump sprays & roll-on options available. Think about new ways to develop and package a  deodorant product, new ways for consumers to apply deodorant, and generally ideas that are different from what you'd find on store shelves today.

Deliverables

Tell us about the ideal first deodorant for tweens and teens. Specifically, answer these questions in detail:

  1. Describe, in full, the perfect first deodorant:
    (a) What does the packaging look like? Why?
    (b) What is the application method? Why does this fit a teen/tween audience?
  2. How is this deodorant different from a deodorant for adults? What specific needs/problems do tweens and teens have? How does your solution meet those needs?
  3. What would be your brand name for this deodorant? Why?

NOTE: If you attach your submission as a PDF, PPT, Word Doc, or other file type, you must still paste your answer text into the body of the submission window. Failure to do so will result in a lower score.

NOTE: Answers must be submitted in English.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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